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The Trick to Successfully Managing Trade Spend with Walmart

Watch this webinar to discover the tricks long-time Walmart suppliers Lotus Bakeries has utilized to successfully manage trade dollars with the country’s leading retailer. This webinar outlines industry best practices and new technology tools that CPG manufacturers can utilize to plan more profitable activities with Walmart.

Key topics of discussion include:

  • Managing funds against long term EDLP or EDLC scenarios
  • Planning around TIF’s, or Temporary Trade Infusions, within the trade model
  • How deductions impact manufacturers selling to Walmart