La Colombe Coffee Roasters Partners with CPGToolBox to Perk Up Trade Promotion Management

Kennesaw, GA (August 25, 2019) – CPGToolBox is pleased to announce La Colombe Coffee Roasters has selected the CPGToolBox Trade Planner™ solution to manage its trade promotion activities.  La Colombe is a leading coffee roaster and one of the fastest growing ready-to-drink beverage brands in the world with over 55,000 points of distribution nationwide. With the CPGToolBox Trade Planner solution, La Colombe will have the ability to plan, track, and settle all aspects of the Trade Promotion Management (TPM) cycle on a lightning fast solution built on the Salesforce.com platform. Real-time insights will enable the manufacturer to drive effective forecasting, manage and settle deductions quickly, and track overall trade spend effectiveness.  In addition, all the trade spend data captured in CPGToolBox Trade Planner seamlessly integrates with La Colombe’s existing business intelligence tool to generate more robust reporting. “La Colombe understands that leveraging smarter technology and TPM processes to support business progression and growth is just as important as creating a great tasting product,” says Rick Pensa, CEO of CPGToolBox. “We look forward to this new partnership and passing along our beverage channel expertise.” About La Colombe La Colombe (​www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants, and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2019-2020. The company has also made headlines...

TABS Analytics Enters Joint Venture with CPGToolBox to Deliver Integrated Trade Promotion and Optimization Solution

Single platform to provide manufacturers with unprecedented, full-spectrum analytics suite for their trade promotion spending TABS Analytics today announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients’ brands. Available now, TABS and CPGToolBox can offer their customers access to CPGToolBox Trade Planner™, a cloud-based trade promotion management (TPM) software solution built on the Salesforce.com platform, and the TABS Promo Insights™ software for trade promotion optimization (TPO). “Our relationship with CPGToolBox has already provided dividends for both companies and our clients,” said Kurt Jetta, TABS executive chairman and founder. “I have been extremely impressed with how their organization can support both multibillion dollar CPG companies, as well as mid-tier manufacturers. CPGToolBox’s expertise is born out of more than 30 years of experience in the TPM space, and our joint clients can sense this knowledge immediately.” “Integrating with TABS adds high-octane fuel to our TPM platform,” said Rick Pensa, president and CEO of CPGToolBox. “CPGs around the globe rely on CPGToolBox because we provide syndicated data, baselines, lift scenarios – and it’s all available right out of the box. A collaboration with TABS will not only elevate our platform’s trade promotion optimization capabilities, but it further improves the analytical results and insights manufacturers are accustomed to receiving from CPGToolBox.” The first deployment of the CPGToolBox TPM and TABS Promo Insights TPO integrated offering is now underway...

CPGToolBox Completes Mattel Implementation and Go-Live in Record 14 Weeks

Kennesaw, GA (April 1, 2019) – In just 14 weeks, CPGToolBox has completed the global implementation and phase one system roll-out of its Trade Promotion Management (TPM) solution for Mattel. The leading global children’s entertainment company official selected CPGToolBox in July 2018 to transform how trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world. Known for its rapid implementations, CPGToolBox completed Mattel’s project on time and at a record breaking pace for 400 worldwide users. CPGToolBox successfully collaborated with Mattel to customize solution features, train all Finance users, and complete data integration between the CPGToolBox platform and Mattel’s existing Order Management Systems.  Additionally, the massive undertaking of moving thousands of spreadsheet-based global contracts into the CPGToolBox Contract Planner solution was completed. “The average TPM solution provider would need six to eight months to complete a global implementation, but not us,” says Rick Pensa, CEO of CPGToolBox. “By adopting our cloud-based platform powered by Salesforce, Mattel is already up and running and working in the solution. The next deliverable is our interactive Promotion Calendar and discretionary checkbook capabilities, which will go live in just three weeks.” “As we work to transform Mattel into an IP-driven, high-performing toy company, investment in systems that support our people in their day-to-day work is paramount to our success,” says David Traughber, Business Sponsor, Trade Spend Project at Mattel. “The CPGToolBox TPM system will powerfully move Mattel into the next generation of spend management.” About Mattel Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We...

CPGToolBox Scores 2019 Editors’ Pick from Consumer Goods Technology Magazine

KENNESAW, GA (March 11, 2019) – CPGToolBox has been recognized as a 2019 Editors’ Pick by Consumer Goods Technology (CGT) Magazine, a leading resource for the Consumer Goods industry and supply chain. The Trade Promotion Management (TPM) solution provider was acknowledged by the publication’s editorial staff for its growing client roster and ability to deliver unique value to the industry. Consumer Packaged Goods companies around the globe rely on this global TPM solution provider for its industry knowledge, hands-on support, and superior user experience.  In recent client wins, Mattel tapped CPGToolBox to help transform the way it plans, manages, and analyzes trade contracts and promotional spending globally. American Pet Nutrition selected the CPGToolBox Trade Planner™ solution to transition beyond spreadsheets to bring real-time, data-driven insights to its promotion management efforts. CPGToolBox Trade Planner is a full-featured trade promotion management solution built on the renowned Salesforce Lightning platform. Consumer Packaged Goods companies can plan and analyze promotions lightning fast, and in any language or currency, as well as clone business plans, allocate funds, settle deductions, and view promotional outcomes to better forecast volume. The platform offers rapid implementations that are actually affordable, and access to the latest innovations, including Artificial Intelligence via Einstein. To learn more about the 2019 CGT’s Editors’ Pick, visit https://consumergoods.com/readers-choice-survey-2019-editors-picks. About Consumer Goods Technology Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives, ranging from managers and directors to VPs and CIOs, who are working at...

Lindy’s Homemade Italian Ice Implements CPGToolBox Trade Planner

Kennesaw, GA (February 12, 2019) – CPGToolBox is now the official Trade Promotion Management (TPM) solution provider for Lindy’s Homemade, the North Carolina-based manufacturer of Italian ice. As a growing force in the frozen dessert category, Lindy’s implemented the cloud-based CPGToolBox Trade Planner solution to enhance trade spending activities with its retailing partners across the country. With CPGToolBox Trade Planner, Lindy’s Homemade has the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast, closed-loop solution built on the secure Salesforce platform. The team at Lindy’s Homemade is now armed with easy access to analytics, an interactive promotion calendar to better forecast volume, and actionable insights to drive more profitable outcomes at the shelf. “With a growing list of flavors, SKUs and retail partners, Lindy’s had the business foresight and competitive drive to upgrade its TPM tools and processes,” says Rick Pensa, CEO of CPGToolBox.  “Spreadsheets can only take a CPG manufacturer so far, and the team at Lindy’s is well on its way to experiencing the benefits of planning and analyzing trade events in a tool that is smarter and more accurate then spreadsheets.” About Lindy’s Homemade It all began in 1998, when “Lucky Lindy” started selling his family’s secret Italian ice recipe from a street cart in Charlotte, North Carolina. Today, Lindy’s Homemade products are distributed in grocery stores nationwide and are still made in small batches to ensure an authentic texture bursting with refreshing flavor. For more information, visit www.lindysitalianice.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools...

American Pet Nutrition Relies on the CPGToolBox TPM Platform to ‘Do It Better’

Kennesaw, GA (January 15, 2019) – American Pet Nutrition, the made-in-the-USA manufacturer of dog and cat food products, will now rely upon the CPGToolBox Trade Planner™ solution to elevate its Trade Promotion Management (TPM) efforts. Headquartered in Utah, the family-owned company oversees a brand portfolio of premium pet food and treats, including Supreme Source®, Vita-Bone®, Beggar Dog®, Atta Boy!®, Atta Cat!®, and Maintain Chunks®, at retail locations nationwide. As retail partners and SKU counts increase, American Pet Nutrition is following the company’s “Do It Better” mission by replacing manual processes and spreadsheets in favor of a true TPM solution.  With CPGToolBox in its corner, the pet manufacturer will have the ability to generate real-time, data-driven insights to manage the entire lifecycle of a promotional event better, faster, and smarter. “The team at American Pet Nutrition fell in love with our platform’s User Interface (UI) and quickly recognized the countless advantages that come with an intuitive, cloud-based TPM solution,” says Rick Pensa, CEO of CPGToolBox. “We look forward to guiding them to a new level of TPM that is simply unachievable with spreadsheets.” About American Pet Nutrition With over four decades in the pet food business, American Pet Nutrition is a family-owned pet food and treat manufacturing company. Their passion for pets paired with high standards for both safety and quality has earned the company a sterling reputation for superior products that surpass the strictest AAFCO and FDA requirements.  For more information on American Pet Nutrition and its brands, visit www.anibrands.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the...