CPGToolBox Completes Mattel Implementation and Go-Live in Record 14 Weeks

Kennesaw, GA (April 1, 2019) – In just 14 weeks, CPGToolBox has completed the global implementation and phase one system roll-out of its Trade Promotion Management (TPM) solution for Mattel. The leading global children’s entertainment company official selected CPGToolBox in July 2018 to transform how trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world. Known for its rapid implementations, CPGToolBox completed Mattel’s project on time and at a record breaking pace for 400 worldwide users. CPGToolBox successfully collaborated with Mattel to customize solution features, train all Finance users, and complete data integration between the CPGToolBox platform and Mattel’s existing Order Management Systems.  Additionally, the massive undertaking of moving thousands of spreadsheet-based global contracts into the CPGToolBox Contract Planner solution was completed. “The average TPM solution provider would need six to eight months to complete a global implementation, but not us,” says Rick Pensa, CEO of CPGToolBox. “By adopting our cloud-based platform powered by Salesforce, Mattel is already up and running and working in the solution. The next deliverable is our interactive Promotion Calendar and discretionary checkbook capabilities, which will go live in just three weeks.” “As we work to transform Mattel into an IP-driven, high-performing toy company, investment in systems that support our people in their day-to-day work is paramount to our success,” says David Traughber, Business Sponsor, Trade Spend Project at Mattel. “The CPGToolBox TPM system will powerfully move Mattel into the next generation of spend management.” About Mattel Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We...

CPGToolBox Scores 2019 Editors’ Pick from Consumer Goods Technology Magazine

KENNESAW, GA (March 11, 2019) – CPGToolBox has been recognized as a 2019 Editors’ Pick by Consumer Goods Technology (CGT) Magazine, a leading resource for the Consumer Goods industry and supply chain. The Trade Promotion Management (TPM) solution provider was acknowledged by the publication’s editorial staff for its growing client roster and ability to deliver unique value to the industry. Consumer Packaged Goods companies around the globe rely on this global TPM solution provider for its industry knowledge, hands-on support, and superior user experience.  In recent client wins, Mattel tapped CPGToolBox to help transform the way it plans, manages, and analyzes trade contracts and promotional spending globally. American Pet Nutrition selected the CPGToolBox Trade Planner™ solution to transition beyond spreadsheets to bring real-time, data-driven insights to its promotion management efforts. CPGToolBox Trade Planner is a full-featured trade promotion management solution built on the renowned Salesforce Lightning platform. Consumer Packaged Goods companies can plan and analyze promotions lightning fast, and in any language or currency, as well as clone business plans, allocate funds, settle deductions, and view promotional outcomes to better forecast volume. The platform offers rapid implementations that are actually affordable, and access to the latest innovations, including Artificial Intelligence via Einstein. To learn more about the 2019 CGT’s Editors’ Pick, visit https://consumergoods.com/readers-choice-survey-2019-editors-picks. About Consumer Goods Technology Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives, ranging from managers and directors to VPs and CIOs, who are working at...

Lindy’s Homemade Italian Ice Implements CPGToolBox Trade Planner

Kennesaw, GA (February 12, 2019) – CPGToolBox is now the official Trade Promotion Management (TPM) solution provider for Lindy’s Homemade, the North Carolina-based manufacturer of Italian ice. As a growing force in the frozen dessert category, Lindy’s implemented the cloud-based CPGToolBox Trade Planner solution to enhance trade spending activities with its retailing partners across the country. With CPGToolBox Trade Planner, Lindy’s Homemade has the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast, closed-loop solution built on the secure Salesforce platform. The team at Lindy’s Homemade is now armed with easy access to analytics, an interactive promotion calendar to better forecast volume, and actionable insights to drive more profitable outcomes at the shelf. “With a growing list of flavors, SKUs and retail partners, Lindy’s had the business foresight and competitive drive to upgrade its TPM tools and processes,” says Rick Pensa, CEO of CPGToolBox.  “Spreadsheets can only take a CPG manufacturer so far, and the team at Lindy’s is well on its way to experiencing the benefits of planning and analyzing trade events in a tool that is smarter and more accurate then spreadsheets.” About Lindy’s Homemade It all began in 1998, when “Lucky Lindy” started selling his family’s secret Italian ice recipe from a street cart in Charlotte, North Carolina. Today, Lindy’s Homemade products are distributed in grocery stores nationwide and are still made in small batches to ensure an authentic texture bursting with refreshing flavor. For more information, visit www.lindysitalianice.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools...

American Pet Nutrition Relies on the CPGToolBox TPM Platform to ‘Do It Better’

Kennesaw, GA (January 15, 2019) – American Pet Nutrition, the made-in-the-USA manufacturer of dog and cat food products, will now rely upon the CPGToolBox Trade Planner™ solution to elevate its Trade Promotion Management (TPM) efforts. Headquartered in Utah, the family-owned company oversees a brand portfolio of premium pet food and treats, including Supreme Source®, Vita-Bone®, Beggar Dog®, Atta Boy!®, Atta Cat!®, and Maintain Chunks®, at retail locations nationwide. As retail partners and SKU counts increase, American Pet Nutrition is following the company’s “Do It Better” mission by replacing manual processes and spreadsheets in favor of a true TPM solution.  With CPGToolBox in its corner, the pet manufacturer will have the ability to generate real-time, data-driven insights to manage the entire lifecycle of a promotional event better, faster, and smarter. “The team at American Pet Nutrition fell in love with our platform’s User Interface (UI) and quickly recognized the countless advantages that come with an intuitive, cloud-based TPM solution,” says Rick Pensa, CEO of CPGToolBox. “We look forward to guiding them to a new level of TPM that is simply unachievable with spreadsheets.” About American Pet Nutrition With over four decades in the pet food business, American Pet Nutrition is a family-owned pet food and treat manufacturing company. Their passion for pets paired with high standards for both safety and quality has earned the company a sterling reputation for superior products that surpass the strictest AAFCO and FDA requirements.  For more information on American Pet Nutrition and its brands, visit www.anibrands.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the...

Mattel Picks CPGToolBox to Transform Global Management of Trade Contracts and Promotions

Kennesaw,GA (December 14, 2018) – Mattel has selected the CPGToolBox Trade Planner and Contract Planner to transform the way trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world.  As a leading global children’s entertainment company, California-based Mattel offers a portfolio of iconic franchises, including Barbie®, Hot Wheels®,and Fisher-Price®, in more than 150 countries. In addition to providing Mattel with real-time visibility surrounding contract rebates, the CPGToolBox TPM platform will manage the promotional calendar for each of its retailing partners. By adopting one seamless, cloud-based platform powered by Salesforce,Mattel will have the ability to drive more effective forecasting, manage contract funds more efficiently, and analyze trade spend outcomes using meaningful data visualization reports. “Mattel will quickly experience the powerful business benefits of handling their sales contracts and trade spend investments in a single closed-loop system,” says Rick Pensa, CEO of CPGToolBox. “The company is a great addition to our client roster and we look forward to being in the toy business.” About MattelMattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®,American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content,gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the...

CPGToolBox Completes SOC 1® TYPE 2 Examination

Kennesaw, GA (November 7, 2018) – CPGToolBox, a provider of SaaS-based Trade Promotion Management applications for the Consumer Packaged Goods industry, announced today that it has completed a SOC 1® Type 2 examination. The completion of the SOC 1® Type 2 examination demonstrates CPGToolBox’s continued commitment to create and maintain the most stringent controls needed to ensure the highest quality and security of services are provided to its customers. SOC 1®, developed by the American Institute of Certified Public Accountants (AICPA), is the most widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services.  Companies who complete an annual SOC 1® examination demonstrate a substantially higher level of assurance and operational visibility than those companies who do not. The examination was performed by 360 Advanced, Inc., a full-service IT assurance, compliance, and security firm that specializes in integrated compliance solutions, including conducting SOC 1® examinations. The Service Auditor’s Report includes a detailed description of CPGToolBox’s controls and an independent assessment of whether the controls are placed in operation, suitably designed, and operating effectively. To receive a copy of the Service Auditor’s Report, contact April Shewchuk, CPGToolbox’s Director of PMO, at ashewchuk@cpgtoolbox.com. ABOUT CPGTOOLBOX CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four...