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Position for Customer Success Associate Now Available

As a recognized leader in TPx, CPGToolBox harnesses the Salesforce platform to give consumer goods companies cost effective tools with full featured functionality to execute all aspects of trade promotion management and optimization. We are looking to grow our team with an ambitious individual who wants to forge meaningful, and personal relationships with clients. Position Overview: Reporting to the Head of Customer Success, the Customer Success Associate will be primarily responsible for ensuring the highest level of customer satisfaction in order to generate loyalty and contract renewals. The expectation is that the person will penetrate at appropriate levels of CPGToolBox Client organizations to ensure that the tool is integrated into the daily tactical and strategic functions for which it is designed. Customer Success Associate will be responsible for monitoring and maintain customer systems including data, system version upgrades and service desk case monitoring.  Responsibilities: User Acceptance: Interact with key CPGToolBox users in assigned client organizations. Assisting with “how to” questions, elevating any technical issues and ensuring that clients utilize the tool to their maximum benefit. The Customer Success Associate will act as a key point of contact for client organizations assigned to them. Identify and solve client issues: Must be able to proactively and reactively identify and solve the issues that arise as customers use the tool. Issues could be related to data discrepancies, reporting formats, application, etc. Follow-up and attention to detail are vital. Candidate must be willing to put in “face time” with the customer, be accessible and unrelenting in returning client communication and following up concerns. Must be able to work across the CPGToolBox organization to bring in...

CPGToolBox Expands Customer Base with Addition of Three New CG Companies

Kennesaw, GA (April 20, 2020) – CPGToolBox, a leader in Trade Spend management and optimization, welcomes three new Consumer Goods (CG) companies to its growing customer base. The easy-to-use CPGToolBox solution enables CG companies to gain visibility and transparency throughout the trade spend process, ensure financial auditability, and streamline the settlements process. Top brands, including America’s #1 organic candy company, a premium salad dressing manufacturer, and the company behind some of the world’s most trusted names in pediatric nutritional products, have partnered with CPGToolBox to digitize Trade Promotion Management (TPM) efforts and drive revenue growth. In addition to its notable new business deals, CPGToolBox continues to service existing customers, which include Mattel, Bayer Canada and Australia, Vega, Slimfast, Pepsi LATAM, and American Nutrition. CPGToolBox enables it diverse roster of CG companies to manage, optimize, and analyze trade promotion activities from planning through settlements. “As companies grow and expand product lines, they understand that a TPM solution can offer significant business benefits,” says Rick Pensa, CEO of CPGToolBox. “With data optimized and organized in a central solution, CG organizations gain greater visibility and better control to drive bigger opportunities and support growth plans.” About CPGToolBox CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit...

Fueling the Supply Chain During COVID-19

By Rick Pensa, President & CEO of CPGToolBox Each day brings a shifting set of circumstances that requires us to rethink many things, including how we conduct business in the wake of the spread of COVID-19. When it comes to the U.S. food supply chain, seeing empty grocery store shelves is eerie, but rest assured, perception is not reality. Out-of-stock items are due to panic shopping, not a lack of food itself. Consumer Goods manufacturers have stocked warehouses and they continue to produce and transport food to retailers. This does not mean all food business is status quo. Consumer Goods companies are responding to today’s unique supply and demand scenario with new strategies. Manufacturers of hot dogs, for example, have started shipping inventory originally earmarked for Memorial Day weekend out to retailers. Consumer goods items contracted for restaurants, cafeterias, and college campuses that are now closed are being diverted to grocery stores. These shifting business strategies are forcing Consumer Goods organizations to adjust their forecasting, planning, promotional activities, and trade spend budgets faster than the speed of business. While non-perishable, frozen, and health-related products are experiencing an increase in sales, fresh produce sales are declining. It’s hardly business as usual for anyone right now, but paying close attention to spending, profits, and revenue is extremely critical because we will eventually resume to some kind of ‘normal.’ And even if promotional selling isn’t top of mind right now, it remains a necessity to have a good handle on data, trade spending, and long-term contracts.  Despite so much uncertainty, Consumer Goods companies need to know where every trade spend dollar is...

La Colombe Coffee Roasters Partners with CPGToolBox to Perk Up Trade Promotion Management

Kennesaw, GA (August 25, 2019) – CPGToolBox is pleased to announce La Colombe Coffee Roasters has selected the CPGToolBox Trade Planner™ solution to manage its trade promotion activities.  La Colombe is a leading coffee roaster and one of the fastest growing ready-to-drink beverage brands in the world with over 55,000 points of distribution nationwide. With the CPGToolBox Trade Planner solution, La Colombe will have the ability to plan, track, and settle all aspects of the Trade Promotion Management (TPM) cycle on a lightning fast solution built on the Salesforce.com platform. Real-time insights will enable the manufacturer to drive effective forecasting, manage and settle deductions quickly, and track overall trade spend effectiveness.  In addition, all the trade spend data captured in CPGToolBox Trade Planner seamlessly integrates with La Colombe’s existing business intelligence tool to generate more robust reporting. “La Colombe understands that leveraging smarter technology and TPM processes to support business progression and growth is just as important as creating a great tasting product,” says Rick Pensa, CEO of CPGToolBox. “We look forward to this new partnership and passing along our beverage channel expertise.” About La Colombe La Colombe (​www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants, and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2019-2020. The company has also made headlines...

TABS Analytics Enters Joint Venture with CPGToolBox to Deliver Integrated Trade Promotion and Optimization Solution

Single platform to provide manufacturers with unprecedented, full-spectrum analytics suite for their trade promotion spending TABS Analytics today announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients’ brands. Available now, TABS and CPGToolBox can offer their customers access to CPGToolBox Trade Planner™, a cloud-based trade promotion management (TPM) software solution built on the Salesforce.com platform, and the TABS Promo Insights™ software for trade promotion optimization (TPO). “Our relationship with CPGToolBox has already provided dividends for both companies and our clients,” said Kurt Jetta, TABS executive chairman and founder. “I have been extremely impressed with how their organization can support both multibillion dollar CPG companies, as well as mid-tier manufacturers. CPGToolBox’s expertise is born out of more than 30 years of experience in the TPM space, and our joint clients can sense this knowledge immediately.” “Integrating with TABS adds high-octane fuel to our TPM platform,” said Rick Pensa, president and CEO of CPGToolBox. “CPGs around the globe rely on CPGToolBox because we provide syndicated data, baselines, lift scenarios – and it’s all available right out of the box. A collaboration with TABS will not only elevate our platform’s trade promotion optimization capabilities, but it further improves the analytical results and insights manufacturers are accustomed to receiving from CPGToolBox.” The first deployment of the CPGToolBox TPM and TABS Promo Insights TPO integrated offering is now underway...