Revenue Growth Management Best Practices & Prerequisites

When a strategy is in place and steps are tackled in succession, driving profitable revenue growth through trade spend effectiveness is achievable.

The business practice of Revenue Growth Management (RGM) focuses on improving the overall effectiveness of pricing, promotions, assortment, and trade spend to drive revenue. For Consumer Goods (CG) companies, gaining efficiencies across each of these functions is achievable with a trade spend solution.

CPGToolBox is a big advocate for TPx best practices so we wanted to share this article outlining how to bypass the pitfalls and roll out a successful RGM project.

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