Kennesaw, GA (April 1, 2019) – In just 14 weeks, CPGToolBox has completed the global implementation and phase one system roll-out of its Trade Promotion Management (TPM) solution for Mattel. The leading global children’s entertainment company official selected CPGToolBox in July 2018 to transform how trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world.

Known for its rapid implementations, CPGToolBox completed Mattel’s project on time and at a record breaking pace for 400 worldwide users. CPGToolBox successfully collaborated with Mattel to customize solution features, train all Finance users, and complete data integration between the CPGToolBox platform and Mattel’s existing Order Management Systems.  Additionally, the massive undertaking of moving thousands of spreadsheet-based global contracts into the CPGToolBox Contract Planner solution was completed.

“The average TPM solution provider would need six to eight months to complete a global implementation, but not us,” says Rick Pensa, CEO of CPGToolBox. “By adopting our cloud-based platform powered by Salesforce, Mattel is already up and running and working in the solution. The next deliverable is our interactive Promotion Calendar and discretionary checkbook capabilities, which will go live in just three weeks.”

“As we work to transform Mattel into an IP-driven, high-performing toy company, investment in systems that support our people in their day-to-day work is paramount to our success,” says David Traughber, Business Sponsor, Trade Spend Project at Mattel. “The CPGToolBox TPM system will powerfully move Mattel into the next generation of spend management.”

About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About CPGToolBox
CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.

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