Kennesaw, GA (February 12, 2019) – CPGToolBox is now the official Trade Promotion Management (TPM) solution provider for Lindy’s Homemade, the North Carolina-based manufacturer of Italian ice. As a growing force in the frozen dessert category, Lindy’s implemented the cloud-based CPGToolBox Trade Planner solution to enhance trade spending activities with its retailing partners across the country.
With CPGToolBox Trade Planner, Lindy’s Homemade has the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast, closed-loop solution built on the secure Salesforce platform. The team at Lindy’s Homemade is now armed with easy access to analytics, an interactive promotion calendar to better forecast volume, and actionable insights to drive more profitable outcomes at the shelf.
“With a growing list of flavors, SKUs and retail partners, Lindy’s had the business foresight and competitive drive to upgrade its TPM tools and processes,” says Rick Pensa, CEO of CPGToolBox. “Spreadsheets can only take a CPG manufacturer so far, and the team at Lindy’s is well on its way to experiencing the benefits of planning and analyzing trade events in a tool that is smarter and more accurate then spreadsheets.”
About Lindy’s Homemade
It all began in 1998, when “Lucky Lindy” started selling his family’s secret Italian ice recipe from a street cart in Charlotte, North Carolina. Today, Lindy’s Homemade products are distributed in grocery stores nationwide and are still made in small batches to ensure an authentic texture bursting with refreshing flavor. For more information, visit www.lindysitalianice.com.
CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.