Kennesaw, GA (January 15, 2019) – American Pet Nutrition, the made-in-the-USA manufacturer of dog and cat food products, will now rely upon the CPGToolBox Trade Planner™ solution to elevate its Trade Promotion Management (TPM) efforts. Headquartered in Utah, the family-owned company oversees a brand portfolio of premium pet food and treats, including Supreme Source®, Vita-Bone®, Beggar Dog®, Atta Boy!®, Atta Cat!®, and Maintain Chunks®, at retail locations nationwide.

As retail partners and SKU counts increase, American Pet Nutrition is following the company’s “Do It Better” mission by replacing manual processes and spreadsheets in favor of a true TPM solution.  With CPGToolBox in its corner, the pet manufacturer will have the ability to generate real-time, data-driven insights to manage the entire lifecycle of a promotional event better, faster, and smarter.

“The team at American Pet Nutrition fell in love with our platform’s User Interface (UI) and quickly recognized the countless advantages that come with an intuitive, cloud-based TPM solution,” says Rick Pensa, CEO of CPGToolBox. “We look forward to guiding them to a new level of TPM that is simply unachievable with spreadsheets.”

About American Pet Nutrition
With over four decades in the pet food business, American Pet Nutrition is a family-owned pet food and treat manufacturing company. Their passion for pets paired with high standards for both safety and quality has earned the company a sterling reputation for superior products that surpass the strictest AAFCO and FDA requirements.  For more information on American Pet Nutrition and its brands, visit

About CPGToolBox
CPGToolBox is a global business and ISV partner of dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit

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