Kennesaw, GA (November 1, 2017) – CPGToolBox, a global Trade Promotion Management (TPM) solution provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI). The trade organization released its POI TPx Vendor Panorama 2017 to offer CG manufacturers an overview of the leading TPM companies and their products.
CPGToolBox received “above average” scores in key categories including TPM functionality, configurability and product aptness and flexibility. The POI report card also gave CPGToolBox “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need.
POI cited CPGToolBox as “an excellent transition from spreadsheets” and noted the company’s hands-on work with clients during implementation as a core strength. POI also recognized CPGToolBox’s recent Promotion Calendar enhancements. Rather than planning from scratch, manufacturers can clone a single event, or the entire calendar, as well drag, drop, and stretch a promotion using hovers. The platform’s step-by-step, tutorial-driven capabilities, known as GPS for TPM, was also called out for directing users through each step of building, managing, and settling a promotion.
“Our ability to improve platform features and continuously introduce new functionality has CPGToolBox well positioned in the global marketplace,” says Rick Pensa, CEO of CPGToolBox. “As a service-driven company, we are most proud of delivering personalized support and guidance to manufacturers who know moving off spreadsheets will improve promotional outcomes.”
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.
CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.