Kennesaw, GA (March 7, 2017) CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, welcomed 10 new manufacturers to its client roster over the past six months demonstrating significant brand growth and industry recognition among top Consumer Goods (CG) brands.

The company completed the fourth quarter of FY2016 securing Hanover Foods and apparel brand Fruit of the Loom. CPGToolBox increased its presence in the natural and organic category by adding the plant-based Vega brand while expanding its global footprint with the signing of HealthOne Australia, Pfizer Australia, and Pfizer Nordics. The CPGToolBox Trade Planner solution then gained traction in the snacks aisle winning popchips and On the Border chips and dips. CPGToolBox maintained its momentum entering the first quarter and closed DeWafflemakers and Just Water as the first wins of FY2017.

In addition to its notable new business deals, CPGToolBox continues to service existing customers which include Bayer Canada, Slimfast and Premier Nutrition. With 2017 marking the solution provider’s fifth anniversary, CPGToolBox has secured a diverse customer base with depth across multiple channels within the Consumer Goods industry.

“We are releasing more functionality, completing more implementations, and showing more demos of our solution every day,” says Rick Pensa, CEO of CPGToolBox. “Manufacturers of all sizes are experiencing positive benefits with CPGToolBox Trade Planner because it helps them generate insights and solutions faster than spreadsheets or any other TPM solution they have tried in the past.  Our drive, technology and knowledge is motivating CG leaders to move trade promotion management to the next level.”

As cloud-based technology matured and best practices evolved, more CG companies are discovering TPM alternatives to homegrown tools, spreadsheets, and antiquated enterprise software. A market wide shift towards simplicity, speed and real-time data has afforded CPGToolBox to further position its solution built on the cloud-based Salesforce infrastructure as a faster, more efficient method for managing trade spend with retail partners.

About CPGToolBox

CPGToolBox is a North American business and ISV partner of dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit

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