CPGToolBox, a leading Trade Promotion Management (TPM) software provider serving the global Consumer Goods (CG) industry, announces the addition of Doug Luken to its growing sales and leadership team.  As the Director of Sales, Luken will focus on business development initiatives surrounding the CPGToolBox Trade Planner solution to continuously build and drive profitable company growth.

“Doug’s industry knowledge paired with his years of first-hand experience in the CPGToolBox Trade Planner solution will enable him to connect and service customers from a user’s perspective,” says Rick Pensa, President and CEO of CPGToolBox. “He is a uniquely qualified and a TPM advocate who will be a resourceful guide to customers new to planning and executing promotions in a true, cloud-based TPM solution.”

Luken joins the team as an accomplished sales leader, CPG industry veteran and former project champion for the CPGToolBox Trade Planner implementation at Lotus Bakeries North America.  His wealth of insights and experience spans multiple customer channels, brands and categories.  With previous leadership positions at Advantage Sales & Marketing, Merck and Unilever, Luken is a proven change agent with a highly focused skill set toward developing new business opportunities and executing customer focused strategies.

“I have personally experienced every pain point in the trade planning cycle and have also seen how the right business solution can streamline the process and make it more effective and productive,” says Luken. “It will be exciting to sit on the other side of the table and help manufacturers realize CPGToolBox Trade Planner is an affordable solution with the functionalities and workflow that will generate eye-opening results.”

About CPGToolBox

CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.

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