How the Speed of Information is Changing the CPG TPM Playbook

Presented by Rick Pensa, CEO at CPGToolBox & Shalaya Shipman, Sr. Product Marketing Manager at Salesforce

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Wednesday, October 17, 2018
2:00 p.m. ET/12:00 p.m. MT/11:00 a.m. PT

In today’s consumer-driven, omnichannel marketplace, data is a gamechanger and speed of information is vital. This new playbook is transforming how the Consumer Goods industry executes promotions, uncovers opportunities to drive business forward, and integrates digital and traditional activities. Learn how these factors are impacting growth in the slow-to-evolve Consumer Goods space and what steps can be taken to improve agility, elevate data-driven insights and plan promotions smarter and faster.

Join us to discover how Salesforce is blazing a new trail to support Consumer Goods companies and get an exclusive sneak peek of the CPGToolBox Lightning platform for TPM.

Key topics of discussion include:

  • How the evolution of speed affects daily business decisions & agility
  • Why spreadsheets inhibit CGs from identifying opportunities/threats and rolling up account plans
  • How to plan promotions and see profitability in mere seconds