CPGToolBox: The Podcast

We’re Talking All Things Trade Promotion Management.

Episode 1: Target Management

75% of CPG manufacturers still track their trade promotion activity on spreadsheets.  If you’re a CFO and you’re watching that, you probably have a great deal of nervousness. You might have two or three hundred million dollars in the fields tracked on a spreadsheet, and the possibility of error is significant. However, new technology offers better solutions to these old problems. By leveraging the power of cloud processing, you can speed up, simplify, and optimize Trade Promotion Management.

Episode 2: Interactive Promo Calendar

When you put your planning data into a system, it’s quicker, more organized, and more easily inputted than a spreadsheet – but, more important than all of that, it is broadly visible to the various departments within the organization that need that information. Building and managing trade promotions on an interactive calendar simply makes the whole process of communication, planning, evaluating, and adjusting much faster and much more open.

 

Episode 3: Volume Forecasting

Did you know 40% of events get moved at some point in their life cycle? CPG manufacturers are always looking to speed up volume forecasting and optimize an otherwise mind-numbing process. There is a way to look at your actual sales and actual spending combined with your planned or forecast events in just a few clicks. The result is one number that serves as a barometer for your forecast and will give you a very clear picture of how you’re going to end the year.

 

More Trade Promotion Resources

Case Study: Slimfast Success Story

VIEW CASE STUDY

Article: Salesforce.com = TPM in the Cloud

VIEW THE ARTICLE

Infographic: It's Time to Promote Differently

VIEW INFOGRAPHIC