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Premier Nutrition Corporation Rejects Antiquated TPM Solutions for New, Agile Approach to Cure Spreadsheet Overload

In the Consumer Packaged Goods industry (CPG), rapid growth is a sure fire way to identify insufficient business tools and outdated processes. Premier Nutrition Corporation’s revenue and customer base grew seemingly overnight gaining heavy distribution into national food, drug and mass channels. Tand the company quickly realized Trade Promotion Management (TPM) happens in real time, while spreadsheets don’t.

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