Pederson’s Natural Farms Goes Hog Wild for CPGToolBox Trade Planner

Kennesaw, GA (June 5, 2018) – Pederson’s Natural Farms, the producer of natural and organic pork products raised on humane and environmental safety practices, has selected CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution. Based in Texas and known for its uncured bacon, Pederson’s Natural Farms provides a variety of nitrate-, MSG-, gluten-, sugar-, and lactose-free pork products at retailers nationwide. As the company continues to grow and expand its product lines, the CPGToolBox Trade Planner solution will enable Pederson’s Natural Farms to track and manage its promotional activities with retailers more effectively. By relinquishing static spreadsheets for a true, cloud-based trade management software solution, the manufacturer will be armed with real-time business insights to drive accurate forecasting, plan smarter promotions, and settle deductions swiftly. “The team at Pederson’s is focused, smart, and has an impressive vision for its business,” says Rick Pensa, CEO or CPGToolBox. “They understand managing a mounting number of SKUs, retailers and promotions within a TPM solution rather than on spreadsheets offers better visibility and bigger opportunities to support their growth.” About Pederson’s Natural Farms Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure...

Health-Ade Follows Its Gut and Selects CPGToolBox Trade Promotion Management

Kennesaw, GA (February 22, 2018) – Top quality kombucha Health-Ade has chosen CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution.  Based in Los Angeles, Health-Ade brews 14 flavors of their bubbly, probiotic kombucha that are available on their e-commerce site as well as at retailers nationwide. With CPGToolBox Trade Planner, Health-Ade will have the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast solution built on the secure Salesforce platform. The Health-Ade team will be armed with better analytics, meaningful data reports, and real-time insights to drive more effective forecasting and promotional activities. “We are thrilled to add Health-Ade to our growing roster of natural and organic clients,” says Rick Pensa, CEO of CPGToolBox.  “They are a growing brand that appreciates the valuable insights that come from managing trade spend in a closed-loop system rather than spreadsheets.” About Health-Ade Launched in 2012, Health-Ade kombucha is brewed, bottled, and produced in an all-glass process.  Non-GMO project verified, and certified organic, kosher, vegan, and gluten-free, Health-Ade heavily supports the REAL FOOD movement, and is actively expanding their reach to become a valuable national brand.  At Health-Ade, the goal is to expand kombucha beyond the realm of health enthusiasts and into the mainstream, so everyone has access to its benefits.  For more information, visit health-ade.com. About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed...

Nature Nate’s is Sweet on the CPGToolBox Trade Planner Solution

Kennesaw, GA (January 19, 2017) – CPGToolBox has been selected as the Trade Promotion Management (TPM) solution for Nature Nate’s Honey Co., producer of 100% pure, raw, and unfiltered honey. The Texas-based company will leverage the cloud-based CPGToolBox Trade Planner solution to better manage trade spending activities with retailers across the country. The partnership with CPGToolBox will empower Nature Nate’s with a cloud-based TPM solution to better forecast volume, improve promotional outcomes, and drive profitable collaborations with retailers.  CPGToolBox Trade Planner will provide the honey company with the workflow, metrics, business logic, and analytics needed to gain quick insight into the effectiveness of every promotion. “Our new partnership with Nature Nate’s is really exciting,” says Rick Pensa, CEO of CPGToolBox.  “I’m confident Nature Nate’s will find the transition from spreadsheets to a true TPM solution beneficial as they continue to expand their product assortment and company footprint.”  About Nature Nate’s Since 1972, Nature Nate’s has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nature Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nature Nate’s promises an undivided commitment to providing the highest quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com  About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The...

CPGToolBox Earns “Above Average” Rankings Amongst Veteran TPM Solution Providers

Kennesaw, GA (November 1, 2017) – CPGToolBox, a global Trade Promotion Management (TPM) solution provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI).  The trade organization released its POI TPx Vendor Panorama 2017 to offer CG manufacturers an overview of the leading TPM companies and their products. CPGToolBox received “above average” scores in key categories including TPM functionality, configurability and product aptness and flexibility.  The POI report card also gave CPGToolBox “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need. POI cited CPGToolBox as “an excellent transition from spreadsheets” and noted the company’s hands-on work with clients during implementation as a core strength.  POI also recognized CPGToolBox’s recent Promotion Calendar enhancements. Rather than planning from scratch, manufacturers can clone a single event, or the entire calendar, as well drag, drop, and stretch a promotion using hovers.  The platform’s step-by-step, tutorial-driven capabilities, known as GPS for TPM, was also called out for directing users through each step of building, managing, and settling a promotion. “Our ability to improve platform features and continuously introduce new functionality has CPGToolBox well positioned in the global marketplace,” says Rick Pensa, CEO of CPGToolBox. “As a service-driven company, we are most proud of delivering personalized support and guidance to manufacturers who know moving off spreadsheets will improve promotional outcomes.” About Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of...

CPGToolBox Debuts Lightning Experience for its TPM Platform at Dreamforce 2017

Kennesaw, GA (October 26, 2017) – As the only Trade Promotion Management (TPM) solution built on the Salesforce platform, CPGToolBox is officially transitioning to Lightning Experience, a modern user interface and updated user experience from Salesforce.  The company will officially debut the slick enhancements to its Trade Planner™ solution at Dreamforce 2017 as well as conduct product demos to highlight the range of new user-centric benefits. The Lightning ready CPGToolBox Trade Planner will feature a simplified, yet intelligent interface to help CPG manufacturers plan and track trade spend faster and more naturally across every device.  Relevant information is front and center on each screen, streamlining processes, and making workflows more intuitive. The deductions and settlements process within CPGToolBox Trade Planner, for example, can now be managed on one screen instead of three to increase productivity and generate faster results. With a modernized and more responsive single page model, the Lightning ready CPGToolBox Trade Planner requires less navigation, which makes the TPM solution even easier to learn.  Lists can be filtered with less clicks and dashboards are clean and crisp to better visualize critical data on-the-spot. Additionally, the Lightning Experience updates will enable CPGToolBox to modify and customize its platform with ease. The constant development and ongoing releases of new features and functionality can be handled more efficiently on the backend and pushed to customers around the globe in minutes. “Passing the latest technology advancements to our customers is one of the many benefits of being a Salesforce solution partner,” says Rick Pensa, CEO of CPGToolBox.  “Continuous improvements to enhance the CPGToolBox user experience and the platform’s technology allows us...

CPGToolBox Expands Global Footprint to 8 Countries in 10 Months

Kennesaw, GA (October 12, 2017) – CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, implemented its Trade Planner™ platform in eight countries over the past 10 months significantly expanding its global presence within the Consumer Packaged Goods (CPG) industry.  The solution provider marked its fifth anniversary this year and continues to gain traction in the international market for its ability to supports global scalability and trade fund planning in any currency and language. In addition to a diverse customer base in the United States and Canada, CPG manufacturers in Australia, South America, and Europe rely on the CPGToolBox Trade Planner solution to manage trade spend activity more effectively. CPGToolBox provides TPM services across multiple categories and supports a client roster that includes, Bayer, Fruit of the Loom, Pfizer, popchips, Slimfast, and Vega.  CPGToolBox has leveraged the innovative Salesforce infrastructure and architecture to deliver manufacturers with a true cloud-based, feature-rich TPM solution that costs 54% less than on-premise TPM solutions. “Every development decision and functionality release made over the past five years was driven by our company’s mission: provide CPG manufacturers with an alternative to managing trade dollars on spreadsheets, and become a global player in the TPM solution space,” says Rick Pensa, President and CEO of CPGToolBox. “Today, Trade Planner is currently being utilized on four continents, and our strong pipeline has the company positioned for continued growth and global expansion.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner in the cloud eliminates...