CPGToolBox Launches Lightning-Certified TPM Solution to Plan & Analyze Trade Promotions Faster

Kennesaw, GA (August 14, 2018) – CPGToolBox, a Trade Promotion Management (TPM) software solution provider and Independent Software Vendor (ISV) of Salesforce.com, has officially launched the new Lightning version of its Trade Planner™ platform.  The fully upgraded TPM platform harnesses the latest technology innovations from Salesforce.com to deliver Consumer Packaged Goods (CPG) companies a more intelligent, intuitive, and overall faster way to plan and analyze trade promotions. The TPM Lightning Experience on CPGToolBox Trade Planner debuts a modern, single page interface with streamlined navigation to enhance the user experience and boost user productivity. With fewer steps, clicks and toggling, the Lightning certified platform is easier to use and learn accelerating user training and company-wide adoption. A host of upgraded features, including better reporting, on-screen data, cloning, and a far superior interactive planning calendar, are optimized to generate faster results. “CPG companies who utilize the Lightning version of Trade Planner will be able to manage the entire lifecycle of a promotion in less time and with less effort,” says Rick Pensa, CEO of CPGToolBox.  “Planning trade events, forecasting volume, clearing deductions – it’s all easier, quicker, and smarter. CPGs can generate actionable insights faster than ever, so more time can be spent driving collaboration with retailers, assessing promotional outcomes, and reducing overall trade spending rates.” As the fast-paced CPG industry continues adjusting to e-commerce and shrinking shelf space, improving the speed of information to remain competitive has become a priority. A Forrester Research study commissioned by Salesforce.com recently quantified the time-saving benefits that come with Lightning, the newest version of Salesforce.com. The findings revealed that an organization deploying Lightning-ready software,...

Polsource Announces Financial Investment and Partnership with CPGToolBox

Austin, TX (June 28, 2018) – PolSource, a global Salesforce partner with a vertical focus on Consumer Packaged Goods (CPG), Retail, Manufacturing, and Automotive, is pleased to announce a financial investment and collaborative partnership with CPGToolBox, a Trade Promotion Management (TPM) software solution provider and ISV partner of Salesforce. As a global TPM solution provider dedicated to bringing cloud-based sales and marketing tools to the CPG industry, CPGToolBox will complement PolSource’s existing CPG offerings, which includes Contract Management, Supplier Management, Field Sales, Service and CPQ solutions.  PolSource and CPGToolBox will also collaborate to extend TPM product functions as well as software integrations across the Salesforce Platform to better meet the needs of large CPG manufacturers. “PolSource is focused on helping clients quickly transform the way they work with customers, employees and partners, leveraging Salesforce to accelerate change and reduce time to value,” says Paul Andrew, Chief Strategy Officer for PolSource. “Our investment in, and collaboration with CPGToolBox to extend their products and further leverage Salesforce, including Einstein Analytics and Mulesoft, will help our clients quickly drive more profit, more efficiency and realtime insights from their Trade Promotion spend.” “This collaboration delivers a seamless end-to-end solution for CPG companies who want to take advantage of the powerful tools and valuable analytics that come from the Salesforce ecosystem,” says Rick Pensa, CEO of CPGToolBox. “Together, PolSource and CPGToolBox have a stronger reach and a very deep set of technical capabilities to deliver smarter, faster, more affordable business solutions across the globe. This partnership also enables us to tap into the Advisory Services group at PolSource to expand CPGToolBox’s capabilities and skills...

Pederson’s Natural Farms Goes Hog Wild for CPGToolBox Trade Planner

Kennesaw, GA (June 5, 2018) – Pederson’s Natural Farms, the producer of natural and organic pork products raised on humane and environmental safety practices, has selected CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution. Based in Texas and known for its uncured bacon, Pederson’s Natural Farms provides a variety of nitrate-, MSG-, gluten-, sugar-, and lactose-free pork products at retailers nationwide. As the company continues to grow and expand its product lines, the CPGToolBox Trade Planner solution will enable Pederson’s Natural Farms to track and manage its promotional activities with retailers more effectively. By relinquishing static spreadsheets for a true, cloud-based trade management software solution, the manufacturer will be armed with real-time business insights to drive accurate forecasting, plan smarter promotions, and settle deductions swiftly. “The team at Pederson’s is focused, smart, and has an impressive vision for its business,” says Rick Pensa, CEO or CPGToolBox. “They understand managing a mounting number of SKUs, retailers and promotions within a TPM solution rather than on spreadsheets offers better visibility and bigger opportunities to support their growth.” About Pederson’s Natural Farms Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure...

Health-Ade Follows Its Gut and Selects CPGToolBox Trade Promotion Management

Kennesaw, GA (February 22, 2018) – Top quality kombucha Health-Ade has chosen CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution.  Based in Los Angeles, Health-Ade brews 14 flavors of their bubbly, probiotic kombucha that are available on their e-commerce site as well as at retailers nationwide. With CPGToolBox Trade Planner, Health-Ade will have the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast solution built on the secure Salesforce platform. The Health-Ade team will be armed with better analytics, meaningful data reports, and real-time insights to drive more effective forecasting and promotional activities. “We are thrilled to add Health-Ade to our growing roster of natural and organic clients,” says Rick Pensa, CEO of CPGToolBox.  “They are a growing brand that appreciates the valuable insights that come from managing trade spend in a closed-loop system rather than spreadsheets.” About Health-Ade Launched in 2012, Health-Ade kombucha is brewed, bottled, and produced in an all-glass process.  Non-GMO project verified, and certified organic, kosher, vegan, and gluten-free, Health-Ade heavily supports the REAL FOOD movement, and is actively expanding their reach to become a valuable national brand.  At Health-Ade, the goal is to expand kombucha beyond the realm of health enthusiasts and into the mainstream, so everyone has access to its benefits.  For more information, visit health-ade.com. About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed...

Nature Nate’s is Sweet on the CPGToolBox Trade Planner Solution

Kennesaw, GA (January 19, 2017) – CPGToolBox has been selected as the Trade Promotion Management (TPM) solution for Nature Nate’s Honey Co., producer of 100% pure, raw, and unfiltered honey. The Texas-based company will leverage the cloud-based CPGToolBox Trade Planner solution to better manage trade spending activities with retailers across the country. The partnership with CPGToolBox will empower Nature Nate’s with a cloud-based TPM solution to better forecast volume, improve promotional outcomes, and drive profitable collaborations with retailers.  CPGToolBox Trade Planner will provide the honey company with the workflow, metrics, business logic, and analytics needed to gain quick insight into the effectiveness of every promotion. “Our new partnership with Nature Nate’s is really exciting,” says Rick Pensa, CEO of CPGToolBox.  “I’m confident Nature Nate’s will find the transition from spreadsheets to a true TPM solution beneficial as they continue to expand their product assortment and company footprint.”  About Nature Nate’s Since 1972, Nature Nate’s has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nature Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nature Nate’s promises an undivided commitment to providing the highest quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com  About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The...

CPGToolBox Earns “Above Average” Rankings Amongst Veteran TPM Solution Providers

Kennesaw, GA (November 1, 2017) – CPGToolBox, a global Trade Promotion Management (TPM) solution provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI).  The trade organization released its POI TPx Vendor Panorama 2017 to offer CG manufacturers an overview of the leading TPM companies and their products. CPGToolBox received “above average” scores in key categories including TPM functionality, configurability and product aptness and flexibility.  The POI report card also gave CPGToolBox “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need. POI cited CPGToolBox as “an excellent transition from spreadsheets” and noted the company’s hands-on work with clients during implementation as a core strength.  POI also recognized CPGToolBox’s recent Promotion Calendar enhancements. Rather than planning from scratch, manufacturers can clone a single event, or the entire calendar, as well drag, drop, and stretch a promotion using hovers.  The platform’s step-by-step, tutorial-driven capabilities, known as GPS for TPM, was also called out for directing users through each step of building, managing, and settling a promotion. “Our ability to improve platform features and continuously introduce new functionality has CPGToolBox well positioned in the global marketplace,” says Rick Pensa, CEO of CPGToolBox. “As a service-driven company, we are most proud of delivering personalized support and guidance to manufacturers who know moving off spreadsheets will improve promotional outcomes.” About Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of...