CPGToolBox Welcomes Martin Eskenazi to Growing Sales and Leadership Team

Kennesaw, GA (November 13, 2017) – CPGToolBox, a leading Trade Promotion Management (TPM) software provider serving the global Consumer Goods (CG) industry, continues to expand its sales and leadership team with the addition of Martin Eskenazi. With 35-years of CG knowledge and executive experience, Eskenazi joins the company as Director of Sales and will concentrate on business development initiatives surrounding the CPGToolBox Trade Planner solution. “Marty is a true industry veteran and has experienced the evolution of our business,” says Rick Pensa, President and CEO of CPGToolBox. “He understands the pitfalls and profit losses that manufacturers experience from managing trade dollars on spreadsheets. He’s an accomplished sales leader and it’s good to have him on the team.” Eskenazi’s expertise stems from seven years at Frito-Lay, more than two decades with the Dr. Pepper Snapple Group, and three years at both Dean Foods and Gold Coffee. Most recently, Eskenazi served as VP of Sales and Marketing at Indian River Select Orange and Grapefruit Juice.  Throughout his CG career, Eskenazi has held key management positions across a variety of brands and trade channels, including brokers and bottling operations. “I believe the cloud-based CPGToolBox Trade Planner solution is the firepower manufacturers need to collaborate with retailers more effectively,” says Eskenazi.  “Today’s retailers expect manufacturers to come to the table with insights and analytics that go beyond rows and columns. CPGToolBox is the best first step for any manufacturer still relying on spreadsheets and I’m looking forward to helping manufacturers make that leap.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the...

CPGToolBox Earns “Above Average” Rankings Amongst Veteran TPM Solution Providers

Kennesaw, GA (November 1, 2017) – CPGToolBox, a global Trade Promotion Management (TPM) solution provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI).  The trade organization released its POI TPx Vendor Panorama 2017 to offer CG manufacturers an overview of the leading TPM companies and their products. CPGToolBox received “above average” scores in key categories including TPM functionality, configurability and product aptness and flexibility.  The POI report card also gave CPGToolBox “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need. POI cited CPGToolBox as “an excellent transition from spreadsheets” and noted the company’s hands-on work with clients during implementation as a core strength.  POI also recognized CPGToolBox’s recent Promotion Calendar enhancements. Rather than planning from scratch, manufacturers can clone a single event, or the entire calendar, as well drag, drop, and stretch a promotion using hovers.  The platform’s step-by-step, tutorial-driven capabilities, known as GPS for TPM, was also called out for directing users through each step of building, managing, and settling a promotion. “Our ability to improve platform features and continuously introduce new functionality has CPGToolBox well positioned in the global marketplace,” says Rick Pensa, CEO of CPGToolBox. “As a service-driven company, we are most proud of delivering personalized support and guidance to manufacturers who know moving off spreadsheets will improve promotional outcomes.” About Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of...

CPGToolBox Debuts Lightning Experience for its TPM Platform at Dreamforce 2017

Kennesaw, GA (October 26, 2017) – As the only Trade Promotion Management (TPM) solution built on the Salesforce platform, CPGToolBox is officially transitioning to Lightning Experience, a modern user interface and updated user experience from Salesforce.  The company will officially debut the slick enhancements to its Trade Planner™ solution at Dreamforce 2017 as well as conduct product demos to highlight the range of new user-centric benefits. The Lightning ready CPGToolBox Trade Planner will feature a simplified, yet intelligent interface to help CPG manufacturers plan and track trade spend faster and more naturally across every device.  Relevant information is front and center on each screen, streamlining processes, and making workflows more intuitive. The deductions and settlements process within CPGToolBox Trade Planner, for example, can now be managed on one screen instead of three to increase productivity and generate faster results. With a modernized and more responsive single page model, the Lightning ready CPGToolBox Trade Planner requires less navigation, which makes the TPM solution even easier to learn.  Lists can be filtered with less clicks and dashboards are clean and crisp to better visualize critical data on-the-spot. Additionally, the Lightning Experience updates will enable CPGToolBox to modify and customize its platform with ease. The constant development and ongoing releases of new features and functionality can be handled more efficiently on the backend and pushed to customers around the globe in minutes. “Passing the latest technology advancements to our customers is one of the many benefits of being a Salesforce solution partner,” says Rick Pensa, CEO of CPGToolBox.  “Continuous improvements to enhance the CPGToolBox user experience and the platform’s technology allows us...

CPGToolBox Expands Global Footprint to 8 Countries in 10 Months

Kennesaw, GA (October 12, 2017) – CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, implemented its Trade Planner™ platform in eight countries over the past 10 months significantly expanding its global presence within the Consumer Packaged Goods (CPG) industry.  The solution provider marked its fifth anniversary this year and continues to gain traction in the international market for its ability to supports global scalability and trade fund planning in any currency and language. In addition to a diverse customer base in the United States and Canada, CPG manufacturers in Australia, South America, and Europe rely on the CPGToolBox Trade Planner solution to manage trade spend activity more effectively. CPGToolBox provides TPM services across multiple categories and supports a client roster that includes, Bayer, Fruit of the Loom, Pfizer, popchips, Slimfast, and Vega.  CPGToolBox has leveraged the innovative Salesforce infrastructure and architecture to deliver manufacturers with a true cloud-based, feature-rich TPM solution that costs 54% less than on-premise TPM solutions. “Every development decision and functionality release made over the past five years was driven by our company’s mission: provide CPG manufacturers with an alternative to managing trade dollars on spreadsheets, and become a global player in the TPM solution space,” says Rick Pensa, President and CEO of CPGToolBox. “Today, Trade Planner is currently being utilized on four continents, and our strong pipeline has the company positioned for continued growth and global expansion.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner in the cloud eliminates...

CPGToolBox Adds Depth to Client Roster with 10 New CPG Companies

Kennesaw, GA (March 7, 2017) – CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, welcomed 10 new manufacturers to its client roster over the past six months demonstrating significant brand growth and industry recognition among top Consumer Goods (CG) brands. The company completed the fourth quarter of FY2016 securing Hanover Foods and apparel brand Fruit of the Loom. CPGToolBox increased its presence in the natural and organic category by adding the plant-based Vega brand while expanding its global footprint with the signing of HealthOne Australia, Pfizer Australia, and Pfizer Nordics. The CPGToolBox Trade Planner solution then gained traction in the snacks aisle winning popchips and On the Border chips and dips. CPGToolBox maintained its momentum entering the first quarter and closed DeWafflemakers and Just Water as the first wins of FY2017. In addition to its notable new business deals, CPGToolBox continues to service existing customers which include Bayer Canada, Slimfast and Premier Nutrition. With 2017 marking the solution provider’s fifth anniversary, CPGToolBox has secured a diverse customer base with depth across multiple channels within the Consumer Goods industry. “We are releasing more functionality, completing more implementations, and showing more demos of our solution every day,” says Rick Pensa, CEO of CPGToolBox. “Manufacturers of all sizes are experiencing positive benefits with CPGToolBox Trade Planner because it helps them generate insights and solutions faster than spreadsheets or any other TPM solution they have tried in the past.  Our drive, technology and knowledge is motivating CG leaders to move trade promotion management to the next level.” As cloud-based technology matured and best practices evolved, more CG companies...

CPGToolBox Named “Editors’ Pick” by Consumer Goods Technology for Second Consecutive Year

KENNESAW, GA (February 14, 2017) – For the second consecutive year, CPGToolBox has been recognized as an Editors’ Pick by Consumer Goods Technology Magazine. Each year, the publication’s editorial team handpicks a small group of standout technology companies that should not be overlooked by consumer goods organizations searching for unique supply chain and IT business solutions. Consumer Goods Technology Magazine, a leading resource for the consumer goods industry, publishes the Editors’ Pick as a supplemental list to its annual Readers’ Choice Survey. The 2017 Editors’ Pick highlighted a total of 14 companies, including Trade Promotion Management (TPM) solution provider CPGToolBox, whose distinctive business models and service offerings precluded them from fitting into one of the Readers’ Choice Survey categories. As the only TPM solution built on the renowned Salesforce platform, CPGToolBox Trade Planner™ provides manufacturers with a lightning-fast solution to manage trade spend activity more effectively in the cloud. CPGToolBox has leveraged the innovative Salesforce ecosystem and its secure cloud computing infrastructure to deliver consumer goods companies with a low-cost, feature-rich solution that supports global scalability and trade fund planning in any currency and language. “We designed CPGToolBox Trade Planner on Salesforce to ensure manufacturers had access to a forward-thinking tool that was always one step ahead of evolving technologies,” said Rick Pensa, CEO of CPGToolBox. “The recognition it has received, not once, but twice, reaffirms our vision to create a TPM solution that can generate higher revenues faster because of its agility and speed to market.” To learn more about the 2017 Editors’ Pick, visit https://consumergoods.com/readers-choice-survey-2017-editors-picks. About Consumer Goods Technology Consumer Goods Technology (CGT), an integrated media brand,...