Lindy’s Homemade Italian Ice Implements CPGToolBox Trade Planner

Kennesaw, GA (February 12, 2019) – CPGToolBox is now the official Trade Promotion Management (TPM) solution provider for Lindy’s Homemade, the North Carolina-based manufacturer of Italian ice. As a growing force in the frozen dessert category, Lindy’s implemented the cloud-based CPGToolBox Trade Planner solution to enhance trade spending activities with its retailing partners across the country. With CPGToolBox Trade Planner, Lindy’s Homemade has the ability to plan, execute and analyze all aspects of the TPM cycle on a lightning fast, closed-loop solution built on the secure Salesforce platform. The team at Lindy’s Homemade is now armed with easy access to analytics, an interactive promotion calendar to better forecast volume, and actionable insights to drive more profitable outcomes at the shelf. “With a growing list of flavors, SKUs and retail partners, Lindy’s had the business foresight and competitive drive to upgrade its TPM tools and processes,” says Rick Pensa, CEO of CPGToolBox.  “Spreadsheets can only take a CPG manufacturer so far, and the team at Lindy’s is well on its way to experiencing the benefits of planning and analyzing trade events in a tool that is smarter and more accurate then spreadsheets.” About Lindy’s Homemade It all began in 1998, when “Lucky Lindy” started selling his family’s secret Italian ice recipe from a street cart in Charlotte, North Carolina. Today, Lindy’s Homemade products are distributed in grocery stores nationwide and are still made in small batches to ensure an authentic texture bursting with refreshing flavor. For more information, visit www.lindysitalianice.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools...

American Pet Nutrition Relies on the CPGToolBox TPM Platform to ‘Do It Better’

Kennesaw, GA (January 15, 2019) – American Pet Nutrition, the made-in-the-USA manufacturer of dog and cat food products, will now rely upon the CPGToolBox Trade Planner™ solution to elevate its Trade Promotion Management (TPM) efforts. Headquartered in Utah, the family-owned company oversees a brand portfolio of premium pet food and treats, including Supreme Source®, Vita-Bone®, Beggar Dog®, Atta Boy!®, Atta Cat!®, and Maintain Chunks®, at retail locations nationwide. As retail partners and SKU counts increase, American Pet Nutrition is following the company’s “Do It Better” mission by replacing manual processes and spreadsheets in favor of a true TPM solution.  With CPGToolBox in its corner, the pet manufacturer will have the ability to generate real-time, data-driven insights to manage the entire lifecycle of a promotional event better, faster, and smarter. “The team at American Pet Nutrition fell in love with our platform’s User Interface (UI) and quickly recognized the countless advantages that come with an intuitive, cloud-based TPM solution,” says Rick Pensa, CEO of CPGToolBox. “We look forward to guiding them to a new level of TPM that is simply unachievable with spreadsheets.” About American Pet Nutrition With over four decades in the pet food business, American Pet Nutrition is a family-owned pet food and treat manufacturing company. Their passion for pets paired with high standards for both safety and quality has earned the company a sterling reputation for superior products that surpass the strictest AAFCO and FDA requirements.  For more information on American Pet Nutrition and its brands, visit www.anibrands.com. About CPGToolBox CPGToolBox is a global business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the...

Mattel Picks CPGToolBox to Transform Global Management of Trade Contracts and Promotions

Kennesaw,GA (December 14, 2018) – Mattel has selected the CPGToolBox Trade Planner and Contract Planner to transform the way trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world.  As a leading global children’s entertainment company, California-based Mattel offers a portfolio of iconic franchises, including Barbie®, Hot Wheels®,and Fisher-Price®, in more than 150 countries. In addition to providing Mattel with real-time visibility surrounding contract rebates, the CPGToolBox TPM platform will manage the promotional calendar for each of its retailing partners. By adopting one seamless, cloud-based platform powered by Salesforce,Mattel will have the ability to drive more effective forecasting, manage contract funds more efficiently, and analyze trade spend outcomes using meaningful data visualization reports. “Mattel will quickly experience the powerful business benefits of handling their sales contracts and trade spend investments in a single closed-loop system,” says Rick Pensa, CEO of CPGToolBox. “The company is a great addition to our client roster and we look forward to being in the toy business.” About MattelMattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®,American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content,gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the...

CPGToolBox Completes SOC 1® TYPE 2 Examination

Kennesaw, GA (November 7, 2018) – CPGToolBox, a provider of SaaS-based Trade Promotion Management applications for the Consumer Packaged Goods industry, announced today that it has completed a SOC 1® Type 2 examination. The completion of the SOC 1® Type 2 examination demonstrates CPGToolBox’s continued commitment to create and maintain the most stringent controls needed to ensure the highest quality and security of services are provided to its customers. SOC 1®, developed by the American Institute of Certified Public Accountants (AICPA), is the most widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services.  Companies who complete an annual SOC 1® examination demonstrate a substantially higher level of assurance and operational visibility than those companies who do not. The examination was performed by 360 Advanced, Inc., a full-service IT assurance, compliance, and security firm that specializes in integrated compliance solutions, including conducting SOC 1® examinations. The Service Auditor’s Report includes a detailed description of CPGToolBox’s controls and an independent assessment of whether the controls are placed in operation, suitably designed, and operating effectively. To receive a copy of the Service Auditor’s Report, contact April Shewchuk, CPGToolbox’s Director of PMO, at ashewchuk@cpgtoolbox.com. ABOUT CPGTOOLBOX CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four...

POI Recognizes CPGToolBox Lightning Platform for UX and TPM Functionality

Kennesaw, GA (September 13, 2018) – For the second consecutive year, CPGToolBox has earned an “above average” assessment from the Promotion Optimization Institute (POI) for Trade Promotion Management (TPM) functionality. The trade organization recently released its POI TPx Vendor Panorama 2018 to offer Consumer Goods (CG) manufacturers an overview of the leading TPM companies and their products, including CPGToolBox’s Trade Planner™ solution. Built on the Salesforce platform, CPGToolBox launched a fully upgraded Lightning version of its Trade Planner solution in August 2018. The annual POI assessment cited the multiple CPGToolBox Trade Planner user experience improvements and noted “the user experience has benefited from learning to get more out of the Salesforce Lightning toolset.” The Lightning version of CPGToolBox’s Promotion Calendar was named in the POI report as one of the top UX elements with “hovers that offer more flexibility to drag, drop, and stretch a promotion; and the ability to clone an entire calendar or go event-by-event.” “Not only does our platform offer CG manufacturers the unique opportunity to leverage Salesforce’s cutting-edge technology to improve trade planning, it provides unprecedented access to a global ecosystem of partners and service offerings to elevate omni-channel strategies,” says Rick Pensa, CEO of CPGToolBox. In addition to UX and functionality, the company’s new investor and strategic partner PolSource, a Gold Partner with Salesforce, was cited by POI as a benefit for expanding CPGToolBox’s scalability, support services in Europe, and service offerings that include change management. About Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution...

CPGToolBox Launches Lightning-Certified TPM Solution to Plan & Analyze Trade Promotions Faster

Kennesaw, GA (August 14, 2018) – CPGToolBox, a Trade Promotion Management (TPM) software solution provider and Independent Software Vendor (ISV) of Salesforce.com, has officially launched the new Lightning version of its Trade Planner™ platform.  The fully upgraded TPM platform harnesses the latest technology innovations from Salesforce.com to deliver Consumer Packaged Goods (CPG) companies a more intelligent, intuitive, and overall faster way to plan and analyze trade promotions. The TPM Lightning Experience on CPGToolBox Trade Planner debuts a modern, single page interface with streamlined navigation to enhance the user experience and boost user productivity. With fewer steps, clicks and toggling, the Lightning certified platform is easier to use and learn accelerating user training and company-wide adoption. A host of upgraded features, including better reporting, on-screen data, cloning, and a far superior interactive planning calendar, are optimized to generate faster results. “CPG companies who utilize the Lightning version of Trade Planner will be able to manage the entire lifecycle of a promotion in less time and with less effort,” says Rick Pensa, CEO of CPGToolBox.  “Planning trade events, forecasting volume, clearing deductions – it’s all easier, quicker, and smarter. CPGs can generate actionable insights faster than ever, so more time can be spent driving collaboration with retailers, assessing promotional outcomes, and reducing overall trade spending rates.” As the fast-paced CPG industry continues adjusting to e-commerce and shrinking shelf space, improving the speed of information to remain competitive has become a priority. A Forrester Research study commissioned by Salesforce.com recently quantified the time-saving benefits that come with Lightning, the newest version of Salesforce.com. The findings revealed that an organization deploying Lightning-ready software,...