Pederson’s Natural Farms Goes Hog Wild for CPGToolBox Trade Planner

Kennesaw, GA (June 5, 2018) – Pederson’s Natural Farms, the producer of natural and organic pork products raised on humane and environmental safety practices, has selected CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution. Based in Texas and known for its uncured bacon, Pederson’s Natural Farms provides a variety of nitrate-, MSG-, gluten-, sugar-, and lactose-free pork products at retailers nationwide. As the company continues to grow and expand its product lines, the CPGToolBox Trade Planner solution will enable Pederson’s Natural Farms to track and manage its promotional activities with retailers more effectively. By relinquishing static spreadsheets for a true, cloud-based trade management software solution, the manufacturer will be armed with real-time business insights to drive accurate forecasting, plan smarter promotions, and settle deductions swiftly. “The team at Pederson’s is focused, smart, and has an impressive vision for its business,” says Rick Pensa, CEO or CPGToolBox. “They understand managing a mounting number of SKUs, retailers and promotions within a TPM solution rather than on spreadsheets offers better visibility and bigger opportunities to support their growth.” About Pederson’s Natural Farms Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure...

True or False: Planning Trade Events with Spreadsheets is Easier and Faster

The answer is false!  Yes, the overall process of formulating promotions across multiple retail partners is time consuming, but CPG manufacturers continue to deny the benefits that come from planning directly in a TPM solution because ‘Sales doesn’t have time.’ Too often, senior management puts the brakes on implementing TPM technology because they believe Inputting hundreds of trade promotion plans into a systemized tool requires an excessive amount of time. Another favorite excuse: Sales needs to focus its time on selling, not relearning how to build plans in an overly complicated TPM solution. These objections beg an answer to a major question: Why is it acceptable for Sales to dedicate time formulating promotional events in a static spreadsheet, but not into a tool offering company-wide access and visibility? The planning process typically begins with Sales spending hours plotting out promotional events on a legal notepad.  Next, Sales devotes days to inputting handwritten plans into a spreadsheet. Before the plan can be finalized, time is squandered fixing duplicates and identifying mistakes cause by human error. The fact is, planning trade events in a true TPM tool does not take any longer then planning in a spreadsheet. A best-in-class solution will actually help Sales build smarter promotions. An intuitive tool that outputs real-time data enables Sales to plan promotions more diligently, identify gaps and actually see what’s working. Sales can also experiment with new promotions based on facts, not guesswork or gut instinct. Plus, cloning functionality in a TPM solution eliminates the need to rebuild plans from scratch each year. A salesperson in the CPG industry spends 30 percent of his/her...