CPGToolBox Launches Lightning-Certified TPM Solution to Plan & Analyze Trade Promotions Faster

Kennesaw, GA (August 14, 2018) – CPGToolBox, a Trade Promotion Management (TPM) software solution provider and Independent Software Vendor (ISV) of Salesforce.com, has officially launched the new Lightning version of its Trade Planner™ platform.  The fully upgraded TPM platform harnesses the latest technology innovations from Salesforce.com to deliver Consumer Packaged Goods (CPG) companies a more intelligent, intuitive, and overall faster way to plan and analyze trade promotions. The TPM Lightning Experience on CPGToolBox Trade Planner debuts a modern, single page interface with streamlined navigation to enhance the user experience and boost user productivity. With fewer steps, clicks and toggling, the Lightning certified platform is easier to use and learn accelerating user training and company-wide adoption. A host of upgraded features, including better reporting, on-screen data, cloning, and a far superior interactive planning calendar, are optimized to generate faster results. “CPG companies who utilize the Lightning version of Trade Planner will be able to manage the entire lifecycle of a promotion in less time and with less effort,” says Rick Pensa, CEO of CPGToolBox.  “Planning trade events, forecasting volume, clearing deductions – it’s all easier, quicker, and smarter. CPGs can generate actionable insights faster than ever, so more time can be spent driving collaboration with retailers, assessing promotional outcomes, and reducing overall trade spending rates.” As the fast-paced CPG industry continues adjusting to e-commerce and shrinking shelf space, improving the speed of information to remain competitive has become a priority. A Forrester Research study commissioned by Salesforce.com recently quantified the time-saving benefits that come with Lightning, the newest version of Salesforce.com. The findings revealed that an organization deploying Lightning-ready software,...

CPGs Can Win Retailers and Consumers by Harnessing Layers of Data

To stay ahead, forward-thinking CPG companies are focusing on a new best practice – harnessing layers of real-time data from a tightly-integrated, closed-loop platform to win at the shelf more consistently. With consumers calling the shots and data serving as the new currency, CPG brands are willing to go through a top-to-bottom business transformation to stay relevant (and profitable.) One of the biggest changes taking shape revolves around trade promotions and how those events are executed and managed.  You see, this transformational period has CPGs working to elevate and personalize the overall brand experience, and that includes how resellers, distributors, and retailers deliver and execute promotions to the consumer. When data is scattered across ERP systems, CRM tools and static spreadsheets, it’s impossible to get a clear picture about your business, let alone your customer.  The recent partnership between CPGToolBox and PolSource, both ISV partners of Salesforce.com, offers CPGs a way to pull data together and better manage the millions of dollars earmarked annually for trade promotions. The trifecta of Salesforce.com, CPGToolBox, and PolSource lets CPGs pull more data together in one place. The benefits of this closed-loop system built around Salesforce.com enables CPGs to tap into its world-class, international ecosystem: the renowned CRM system; the Community Cloud to develop meaningful and data rich relationships with resellers; Einstein to leverage AI and machine learning; and PolSource to capture real-time field sales that can be fed into CPGToolBox to analyze trade spend. By connecting data sources, a wealth of insights can be leveraged to influence every consumer and create smarter transactions with every retailer.  For example, TPM processes for global...

Polsource Announces Financial Investment and Partnership with CPGToolBox

Austin, TX (June 28, 2018) – PolSource, a global Salesforce partner with a vertical focus on Consumer Packaged Goods (CPG), Retail, Manufacturing, and Automotive, is pleased to announce a financial investment and collaborative partnership with CPGToolBox, a Trade Promotion Management (TPM) software solution provider and ISV partner of Salesforce. As a global TPM solution provider dedicated to bringing cloud-based sales and marketing tools to the CPG industry, CPGToolBox will complement PolSource’s existing CPG offerings, which includes Contract Management, Supplier Management, Field Sales, Service and CPQ solutions.  PolSource and CPGToolBox will also collaborate to extend TPM product functions as well as software integrations across the Salesforce Platform to better meet the needs of large CPG manufacturers. “PolSource is focused on helping clients quickly transform the way they work with customers, employees and partners, leveraging Salesforce to accelerate change and reduce time to value,” says Paul Andrew, Chief Strategy Officer for PolSource. “Our investment in, and collaboration with CPGToolBox to extend their products and further leverage Salesforce, including Einstein Analytics and Mulesoft, will help our clients quickly drive more profit, more efficiency and realtime insights from their Trade Promotion spend.” “This collaboration delivers a seamless end-to-end solution for CPG companies who want to take advantage of the powerful tools and valuable analytics that come from the Salesforce ecosystem,” says Rick Pensa, CEO of CPGToolBox. “Together, PolSource and CPGToolBox have a stronger reach and a very deep set of technical capabilities to deliver smarter, faster, more affordable business solutions across the globe. This partnership also enables us to tap into the Advisory Services group at PolSource to expand CPGToolBox’s capabilities and skills...

Pederson’s Natural Farms Goes Hog Wild for CPGToolBox Trade Planner

Kennesaw, GA (June 5, 2018) – Pederson’s Natural Farms, the producer of natural and organic pork products raised on humane and environmental safety practices, has selected CPGToolBox Trade Planner as its Trade Promotion Management (TPM) solution. Based in Texas and known for its uncured bacon, Pederson’s Natural Farms provides a variety of nitrate-, MSG-, gluten-, sugar-, and lactose-free pork products at retailers nationwide. As the company continues to grow and expand its product lines, the CPGToolBox Trade Planner solution will enable Pederson’s Natural Farms to track and manage its promotional activities with retailers more effectively. By relinquishing static spreadsheets for a true, cloud-based trade management software solution, the manufacturer will be armed with real-time business insights to drive accurate forecasting, plan smarter promotions, and settle deductions swiftly. “The team at Pederson’s is focused, smart, and has an impressive vision for its business,” says Rick Pensa, CEO or CPGToolBox. “They understand managing a mounting number of SKUs, retailers and promotions within a TPM solution rather than on spreadsheets offers better visibility and bigger opportunities to support their growth.” About Pederson’s Natural Farms Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure...

Has Omnichannel Retailing Changed Traditional Trade Promotion Management Practices?

The editors at CGT Magazine asked the top Trade Promotion Management solution providers to weigh in on omnichannel retailing. Our own Rick Pensa had this to say in the magazine’s February issue: Q: HOW HAS THE MOVE TO OMNICHANNEL RETAILING CHANGED TRADITIONAL TRADE PROMOTION MANAGEMENT PRACTICES AT CONSUMER GOODS COMPANIES?  I think omnichannel retailing has forced Consumer Goods companies to really re-think their go-to-market strategies.  The path to purchase is hardly a straight line anymore. Traditional opportunities such as store circulars and display programs are still important, and still effective among certain customer sets. But there are new vehicles to integrate and measure. The trade promotion management playbook manufacturers have relied upon for decades has to change. When it comes to Amazon, it’s impossible to manage that partnership using spreadsheets – there too much big data. Yet companies insist they can push a square peg through a round hole. Omnichannel retailing is forcing manufacturers to integrate digital and traditional promotions to fully understand ROIs. That is a challenge if your company is still relying on spreadsheets.  Consumers are tech savvy, so I’m always baffled as to why so many CG manufacturers are slow to adopt technology.  Q: ARE TRADE PROMOTION MANAGEMENT SOLUTION VENDORS HELPING CONSUMER GOODS COMPANIES ADDRESS THESE NEW CHALLENGES? Data is the new currency; and a TPM solution empowers CG companies to manage, mine and analyze real-time data in one place. In today’s omnichannel landscape, retailers are under a lot of pressure to drive in-store traffic and optimize shelf space. Manufacturers armed with fact-based data and what-if scenarios derived from a trade promotion management solution will be...