Dreamforce 2018, the most innovative software conference in the world, is taking over San Francisco September 25-28. With over 2,700 learning sessions – 240 of which are dedicated to the Consumer Goods industry – there will be countless opportunities for CPG manufacturers to interact with the latest product innovations and top thought leaders in the country.
This year, CPGToolBox CEO Rick Pensa will be a featured speaker at Dreamforce. Rick has teamed up with the Senior Manager of Consumer Goods Solutions at Salesforce as well as our strategic partner PolSource to talk all things Trade Promotion Management. As you map out your trail for the learning event of the year, don’t forget to add Rick’s Consumer Goods-focused sessions to your Dreamforce agenda.
Remove the Silo Between Shopper Marketing and Trade Marketing
2 Dates! Wednesday, Sept 26 3:45-4:05pm PST & Thursday, Sept 27 10:15-10:35am PST
What You’ll Learn: Discover how the CPGToolBox Planning Calendar and Salesforce Marketing Cloud work together to help top tier Consumer Goods companies leverage customer databases to communicate offers, drive reach, and penetrate the market more effectively.
Speakers: Rick Pensa, CPGToolBox & Lauren Noonan, PolSource
Location: Moscone South, Partner Theater 2
Blurred lines: Trade Marketing vs Shopper Marketing
Friday, Sept 28: 11:30-11:50am PST
What You’ll Learn: How to bridge the consumer gap and break down silos between traditional trade and shopper marketing using a cross-functional engagement model that enables brands and retailers to effectively serve customers in the digital age.
Speakers: Rick Pensa, CPGToolBox & Jehan Vichhi, Salesforce
Location: Palace Hotel, West Theater (2 New Montgomery Street)
Quick Tip: Plan your ideal Dreamforce schedule by using the AGENDA BUILDER FOR DREAMFORCE 2018