Kennesaw, GA (January 19, 2017) – CPGToolBox has been selected as the Trade Promotion Management (TPM) solution for Nature Nate’s Honey Co., producer of 100% pure, raw, and unfiltered honey. The Texas-based company will leverage the cloud-based CPGToolBox Trade Planner solution to better manage trade spending activities with retailers across the country.

The partnership with CPGToolBox will empower Nature Nate’s with a cloud-based TPM solution to better forecast volume, improve promotional outcomes, and drive profitable collaborations with retailers.  CPGToolBox Trade Planner will provide the honey company with the workflow, metrics, business logic, and analytics needed to gain quick insight into the effectiveness of every promotion.

“Our new partnership with Nature Nate’s is really exciting,” says Rick Pensa, CEO of CPGToolBox.  “I’m confident Nature Nate’s will find the transition from spreadsheets to a true TPM solution beneficial as they continue to expand their product assortment and company footprint.”

 About Nature Nate’s
Since 1972, Nature Nate’s has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nature Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nature Nate’s promises an undivided commitment to providing the highest quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com

 About CPGToolBox
CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.

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