Kennesaw, GA (November 13, 2017) – CPGToolBox, a leading Trade Promotion Management (TPM) software provider serving the global Consumer Goods (CG) industry, continues to expand its sales and leadership team with the addition of Martin Eskenazi. With 35-years of CG knowledge and executive experience, Eskenazi joins the company as Director of Sales and will concentrate on business development initiatives surrounding the CPGToolBox Trade Planner solution.

“Marty is a true industry veteran and has experienced the evolution of our business,” says Rick Pensa, President and CEO of CPGToolBox. “He understands the pitfalls and profit losses that manufacturers experience from managing trade dollars on spreadsheets. He’s an accomplished sales leader and it’s good to have him on the team.”

Eskenazi’s expertise stems from seven years at Frito-Lay, more than two decades with the Dr. Pepper Snapple Group, and three years at both Dean Foods and Gold Coffee. Most recently, Eskenazi served as VP of Sales and Marketing at Indian River Select Orange and Grapefruit Juice.  Throughout his CG career, Eskenazi has held key management positions across a variety of brands and trade channels, including brokers and bottling operations.

“I believe the cloud-based CPGToolBox Trade Planner solution is the firepower manufacturers need to collaborate with retailers more effectively,” says Eskenazi.  “Today’s retailers expect manufacturers to come to the table with insights and analytics that go beyond rows and columns. CPGToolBox is the best first step for any manufacturer still relying on spreadsheets and I’m looking forward to helping manufacturers make that leap.”

About CPGToolBox
CPGToolBox is a North American business and ISV partner of dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit

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