CPGToolBox Welcomes Martin Eskenazi to Growing Sales and Leadership Team

Kennesaw, GA (November 13, 2017) – CPGToolBox, a leading Trade Promotion Management (TPM) software provider serving the global Consumer Goods (CG) industry, continues to expand its sales and leadership team with the addition of Martin Eskenazi. With 35-years of CG knowledge and executive experience, Eskenazi joins the company as Director of Sales and will concentrate on business development initiatives surrounding the CPGToolBox Trade Planner solution. “Marty is a true industry veteran and has experienced the evolution of our business,” says Rick Pensa, President and CEO of CPGToolBox. “He understands the pitfalls and profit losses that manufacturers experience from managing trade dollars on spreadsheets. He’s an accomplished sales leader and it’s good to have him on the team.” Eskenazi’s expertise stems from seven years at Frito-Lay, more than two decades with the Dr. Pepper Snapple Group, and three years at both Dean Foods and Gold Coffee. Most recently, Eskenazi served as VP of Sales and Marketing at Indian River Select Orange and Grapefruit Juice.  Throughout his CG career, Eskenazi has held key management positions across a variety of brands and trade channels, including brokers and bottling operations. “I believe the cloud-based CPGToolBox Trade Planner solution is the firepower manufacturers need to collaborate with retailers more effectively,” says Eskenazi.  “Today’s retailers expect manufacturers to come to the table with insights and analytics that go beyond rows and columns. CPGToolBox is the best first step for any manufacturer still relying on spreadsheets and I’m looking forward to helping manufacturers make that leap.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the...

CPGToolBox Earns “Above Average” Rankings Amongst Veteran TPM Solution Providers

Kennesaw, GA (November 1, 2017) – CPGToolBox, a global Trade Promotion Management (TPM) solution provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI).  The trade organization released its POI TPx Vendor Panorama 2017 to offer CG manufacturers an overview of the leading TPM companies and their products. CPGToolBox received “above average” scores in key categories including TPM functionality, configurability and product aptness and flexibility.  The POI report card also gave CPGToolBox “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need. POI cited CPGToolBox as “an excellent transition from spreadsheets” and noted the company’s hands-on work with clients during implementation as a core strength.  POI also recognized CPGToolBox’s recent Promotion Calendar enhancements. Rather than planning from scratch, manufacturers can clone a single event, or the entire calendar, as well drag, drop, and stretch a promotion using hovers.  The platform’s step-by-step, tutorial-driven capabilities, known as GPS for TPM, was also called out for directing users through each step of building, managing, and settling a promotion. “Our ability to improve platform features and continuously introduce new functionality has CPGToolBox well positioned in the global marketplace,” says Rick Pensa, CEO of CPGToolBox. “As a service-driven company, we are most proud of delivering personalized support and guidance to manufacturers who know moving off spreadsheets will improve promotional outcomes.” About Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of...