Kennesaw, GA (October 12, 2017) – CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, implemented its Trade Planner™ platform in eight countries over the past 10 months significantly expanding its global presence within the Consumer Packaged Goods (CPG) industry.  The solution provider marked its fifth anniversary this year and continues to gain traction in the international market for its ability to supports global scalability and trade fund planning in any currency and language.

In addition to a diverse customer base in the United States and Canada, CPG manufacturers in Australia, South America, and Europe rely on the CPGToolBox Trade Planner solution to manage trade spend activity more effectively. CPGToolBox provides TPM services across multiple categories and supports a client roster that includes, Bayer, Fruit of the Loom, Pfizer, popchips, Slimfast, and Vega.  CPGToolBox has leveraged the innovative Salesforce infrastructure and architecture to deliver manufacturers with a true cloud-based, feature-rich TPM solution that costs 54% less than on-premise TPM solutions.

“Every development decision and functionality release made over the past five years was driven by our company’s mission: provide CPG manufacturers with an alternative to managing trade dollars on spreadsheets, and become a global player in the TPM solution space,” says Rick Pensa, President and CEO of CPGToolBox. “Today, Trade Planner is currently being utilized on four continents, and our strong pipeline has the company positioned for continued growth and global expansion.”

About CPGToolBox
CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information or to see a demo of Trade Planner, visit www.cpgtoolbox.com.

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