It’s the End of the Month…

It’s the end of the month and you need volume…lower the price.  It’s the start of the month and you need profit…raise the price.  In the beverage business, these types of scenarios can be monthly occurrences. When this happens, are all the stake holders – sales, finance, trade promotion managers – scrambling to see if they can make it work?  Does it become chaotic with spreadsheets scattered across the desk and on the wall?  In the end, does anyone know if money was made or lost? As a beverage manufacturer and distributor, can you relate to this level of chaos?  It’s the same across carbonated beverages, water, juice, or coffee. There is a way to eliminate these issues and get answers to the following questions at a moment’s notice: How much money did we make? CPGToolBox can provide reports and scorecards that outline results from previous promotions. Different retailers, the same retailer, last year or last month.  Just point and click. Can we afford to do this promotion again? CPGToolBox allows you to look at any settlement management to determine balance of budget for the year. There are also reports to quickly view the ROI. Does it make sense to feature cans or 2-Liters? CPGToolBox outlines the results of any package promotions previously conducted. You can view cost, lift, the raw dollars spent, and what promotions are upcoming on the calendar. The answers are right at your fingertips with CPGToolBox.  The Salesforce-based platform can provide you and your company with money savings in the form of time, ROI evaluation, dollars spent on a specific promotion, and settlement management.  Free...

CPGToolBox Debuts Lightning Experience for its TPM Platform at Dreamforce 2017

Kennesaw, GA (October 26, 2017) – As the only Trade Promotion Management (TPM) solution built on the Salesforce platform, CPGToolBox is officially transitioning to Lightning Experience, a modern user interface and updated user experience from Salesforce.  The company will officially debut the slick enhancements to its Trade Planner™ solution at Dreamforce 2017 as well as conduct product demos to highlight the range of new user-centric benefits. The Lightning ready CPGToolBox Trade Planner will feature a simplified, yet intelligent interface to help CPG manufacturers plan and track trade spend faster and more naturally across every device.  Relevant information is front and center on each screen, streamlining processes, and making workflows more intuitive. The deductions and settlements process within CPGToolBox Trade Planner, for example, can now be managed on one screen instead of three to increase productivity and generate faster results. With a modernized and more responsive single page model, the Lightning ready CPGToolBox Trade Planner requires less navigation, which makes the TPM solution even easier to learn.  Lists can be filtered with less clicks and dashboards are clean and crisp to better visualize critical data on-the-spot. Additionally, the Lightning Experience updates will enable CPGToolBox to modify and customize its platform with ease. The constant development and ongoing releases of new features and functionality can be handled more efficiently on the backend and pushed to customers around the globe in minutes. “Passing the latest technology advancements to our customers is one of the many benefits of being a Salesforce solution partner,” says Rick Pensa, CEO of CPGToolBox.  “Continuous improvements to enhance the CPGToolBox user experience and the platform’s technology allows us...

Are You (Literally) Sick of Planning Promo Activities?

Is it that time of year where you get sick?  Sick and frustrated when you begin the planning process for next year’s forecasting and promotional activity.  Do you feel like you are in a planning war zone with 10 excel spreadsheets open and printouts of analytics all over your desk?  This process does not inspire a lot of confidence that things will go easily or well, does it? Account Managers, Brokers and their teams who support the planning process experience this feeling too often, and the struggle is real.  Compiling data that is outdated and inconsistent in timing and format is so time consuming.  Frankly, Account Managers and Brokers experience difficulty trying to manage all their retailers and outlining a quality plan for each of them. Picture this…a clean desk and only one application open on your computer screen to work from.  What if you had all the necessary information on a single screen providing actionable insights so your Account Manager and Brokers could plan insight-driven events quickly and in a simple to use format? How about we give that transparency to the rest of your organization as well. The bosses can stop asking for daily updates or requesting a customer report you simply don’t have time to complete. CPGToolBox knows where you are and how you can put the planning nightmare behind you.  Our Salesforce.com based application is lightning fast and easy to learn. We keep the planning process simple and straight forward. You gain visibility and our tool does all the hard work. Check us out and setup a quick demo so we can help you improve...

CPGToolBox Expands Global Footprint to 8 Countries in 10 Months

Kennesaw, GA (October 12, 2017) – CPGToolBox, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, implemented its Trade Planner™ platform in eight countries over the past 10 months significantly expanding its global presence within the Consumer Packaged Goods (CPG) industry.  The solution provider marked its fifth anniversary this year and continues to gain traction in the international market for its ability to supports global scalability and trade fund planning in any currency and language. In addition to a diverse customer base in the United States and Canada, CPG manufacturers in Australia, South America, and Europe rely on the CPGToolBox Trade Planner solution to manage trade spend activity more effectively. CPGToolBox provides TPM services across multiple categories and supports a client roster that includes, Bayer, Fruit of the Loom, Pfizer, popchips, Slimfast, and Vega.  CPGToolBox has leveraged the innovative Salesforce infrastructure and architecture to deliver manufacturers with a true cloud-based, feature-rich TPM solution that costs 54% less than on-premise TPM solutions. “Every development decision and functionality release made over the past five years was driven by our company’s mission: provide CPG manufacturers with an alternative to managing trade dollars on spreadsheets, and become a global player in the TPM solution space,” says Rick Pensa, President and CEO of CPGToolBox. “Today, Trade Planner is currently being utilized on four continents, and our strong pipeline has the company positioned for continued growth and global expansion.” About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner in the cloud eliminates...
Ep. 3 – Volume Forecasting: How CPG Manufacturers Can Escape Spreadsheet Hell

Ep. 3 – Volume Forecasting: How CPG Manufacturers Can Escape Spreadsheet Hell

Today, Doug Louken, a veteran of the manufacturing industry and a refugee from spreadsheet hell, is going to share how CPGToolBox’s Volume Forecasting feature can speed up and optimize an otherwise mind numbing process.     In CPGToolBox, there is a baseline, and we have produced lift indexes to figure out or calculate what the incremental value is for an individual event on a SKU by SKU and week by week basis. When you have base units and incremental units, you have what is called a consumption forecast. As CPG manufacturers know, however, a consumption forecast does not necessarily translate into a shipment forecast. We have put in an LE process, or latest estimate forecast. This process looks at all of the activity that’s in the house (your actual sales and actual spending), and combines that in one field with your planned or forecasted or future events. The result is one number that can serve as a great barometer for your forecast; the dollar sales or LE units or LE spend will give you a very clear picture of where you’re going to end the year. On top of that, there is also something we call a Coverage Pattern. So if your consumption forecast says you’re going to sell 100 units, we all know that your shipment will probably be somewhere near 110 or 120 units to support the 100 units of consumption. Basically, your forecast number might be higher than your consumption number. To improve your forecast, CPGToolBox gives you the ability to lag those numbers. A distributor may have a longer lag time than a direct chain,...