Ep. 2 – Trade Planning: Interactive Calendar vs. Spreadsheets

Ep. 2 – Trade Planning: Interactive Calendar vs. Spreadsheets

Why should CPG Manufacturers build and manage trade promotion on an interactive calendar?     When you put your planning data into a system, it’s quicker, more organized, and more easily inputted than a spreadsheet – but, more important than all of that, it is broadly visible to the various departments within the organization that need that information. Ease of Use – As a user, all you have to do to start planning is plug in or link the relevant information. After that information is in the system, it is applied to all of your business and promotional plans. Plus, when a retailer’s plans change, as they frequently do, it only takes a couple clicks to adjust the calendar. ROI on the Fly – A cloud-based system allows you to aggregate data points from many different places (retailer, POS, IRI data, distributor spend data, etc.) and plug all of that information into the tool, and into a planning calendar, that gives you metrics back very quickly to understand how successful or how efficient your spending was on a particular event. Visibility – When you’re planning on a spreadsheet, you’re disconnected from other components of the process (such as target management, which we discussed during the last episode). A cloud-based system can link everybody together, from the top down, and allow them to see the same information updated in real time.   An interactive calendar simply makes the whole process of communication, planning, evaluating, and adjusting much faster and much more open. This will help organizations make the best decisions possible, in the last amount of time. No matter what,...
Ep. 1 – Target Management, Trade Planning, & The Cloud

Ep. 1 – Target Management, Trade Planning, & The Cloud

75% of CPG manufacturers still track their trade promotion activity on spreadsheets. If you’re a CFO and you’re watching that, you probably have a great deal of nervousness. You might have two or three hundred million dollars in the fields tracked on a spreadsheet, and the possibility of error is significant. However, new technology offers better solutions to these old problems. By leveraging the power of cloud processing, you can speed up, simplify, and optimize Trade Promotion Management. Manually populating spreadsheets with accounts and formulas, and keeping those spreadsheets up to date as things change, takes a lot of time. After that time-consuming process is over and the spreadsheets are accurate, that information is handed off to account managers, who are often working with brokers. As a result, you start to lose visibility and transparency. By the time the project manager pulls all of that information together, the data isn’t very accurate and you wasted a lot of time. Using a cloud-based TPM solution, all of the necessary data can be populated in seconds. That information can then be pushed down to other account managers and brokers, and even the individual authorized projects in each of those accounts, based on an historical sales periods’ percent of control. Because everyone is in the same system, there is parity at every step of the process. The system also builds out a promotional calendar for everyone involved. It ties the funding, locks the funding for those individuals that do the planning, and allows them to tie back allocations of dollars once they plan a specific trade event, which adds an additional layer...

CPGToolBox Named Among 30 Most Trustworthy Companies

The Silicon Review is known for its lists.  The online platform, which serves as a neutral source for IT decision makers to learn about solutions providers, just released its list of the 30 Most Trustworthy Companies of the Year…and CPGToolBox made the cut! Being recognized as trustworthy is not as flashy as landing on the Forbes list of billionaires, but it’s significant in today’s cyber-oriented business environment. As a service-oriented TPM solution provider, a long-term partnership with a manufacturer who chose CPGToolBox over the competition is built on trust. Clients trust us with their data and its security. They trust us to hit implementation deadlines. Clients trust we will pick up the phone when they call.  Trust is earned in this business and being named to The Silicone Review’s Most Trustworthy Companies of the Year is a badge CPGToolBox will wear with honor. So, what makes a company so trustworthy? The Silicon Review interviewed the CEO of CPGToolBox that you can read...