Information is Power for SMB CPG Manufacturers

How would you like to make your annual planning process easier and faster?  Wouldn’t it be great if you could set your goals down to the account level with the push of a button?  How about pushing a button to get a complete list of your events to focus on only the most successful ones?  If you’re a medium to smaller sized CPG company – wouldn’t you like to be able to compete more effectively with your larger competitors and partner more successfully with your retailers? For many CPG manufacturers, the annual planning process has begun, and for others it will be starting up soon.  CPG manufacturers go about the difficult, manual and often time-consuming task of gathering lots of information (usually from several different sources) to better understand where they were successful and where they weren’t.  Understanding which events drove the most incremental sales, which ones were the most efficient in terms of trade spend, and where they spent their dollars and how much, often takes time to calculate and gather because most, if not all, of their information is kept in spreadsheets. Larger companies that joint plan with their retailer partners have the advantage because they have a larger resource pool to provide analytics and many have sophisticated systems that provide information quicker. But what about the medium to smaller companies fighting for space within their respective categories?  Many of these companies don’t have the budgets or the resources to provide the analytics necessary to compete or even get their foot in the door.  However, they may not have the red tape larger companies do and are...