CPGToolBox, a leading Trade Promotion Management (TPM) software provider serving the global Consumer Goods (CG) industry, announces the addition of Kristoffer Tesch to its leadership team.  As the Director of Client Services, Tesch will manage and nurture relationships among the company’s growing customer base as well as provide implementation support and continuous consulting services to help users leverage the powerful functionalities that come with the CPGToolBox Trade Planner solution.

“Kristoffer brings many years of professional CG experience and industry knowledge to the table,” says Rick Pensa, President and CEO of CPGToolBox. “Our clients will quickly benefit from his innate understanding of TPM as well as his perspective on every angle of planning, executing and settling an effective promotion.”

Tesch joins the team as an accomplished executive with a unique skillset he developed through 14 years of hands-on involvement with every player defining the CG landscape. He has worked alongside retailers, the broker community and manufacturers of all sizes to implement organization-wide processes and communications regarding effective trade planning management and execution. Additionally, Tesch has held various leadership and operational roles specializing in Retail Execution, Product and Process Management as well as Headquarter Client Management at CROSSMARK.

“I understand the valuable role a Trade Promotion Management solution can play in the supply chain, as long as it’s simple to use and produces meaningful results,” says Tesch.  “CPGToolBox has successfully leveraged the infrastructure and architecture of Salesforce to deliver TPM technology that is fast, simplified and affordable. I’m excited to be on board and look forward to helping our clients achieve the highest level of TPM success using CPGToolBox Trade Planner.”

About CPGToolBox

CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.

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