CPGToolBox, a leading provider of Trade Promotion Management (TPM) software solutions, is proud to sponsor the 2016 Category Management Conference September 12-14 at The Mirage in Las Vegas.  Hosted by the Category Management Association (CMA), the premier industry event attracts both Consumer Goods manufacturers and retailers seeking advanced best practices and technologies to execute profitable promotions that will expand product categories and win consumers at the shelf.

As 55% of trade promotion dollars fail to grow brands and expand categories, CPGToolBox (Booth #22) will utilize the event to demonstrate how a cloud-based trade promotion solution can provide better insights into promotion effectiveness as well as strengthen collaborative efforts between retailers and manufacturers.  Attendees will also have the opportunity to learn how CPGToolBox supports CatMan 2.0, the next-generation framework for category management success.

During the conference, attendees are invited to see a live demo of the CPGToolBox Trade Planner solution in action Monday, September 12 at 2:55 p.m. PT and Tuesday, September 13 at 1:25 p.m. PT.  The solution recently earned “above average” scores from The Promotion Optimization Institute (POI) in key categories such as TPM functionality, product aptness and deployment capabilities.

To learn more about CPGToolBox or schedule a private demo at the 2016 Category Management Conference, visit www.cpgtoolbox.com or utilize the official CMA Conference App.

About CMA

The Category Management Association (CMA) exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers and their solution providers in Category Management, Shopper Insights & Marketing, Planogram & Space Management and In-Store Execution & Merchandising.

About CPGToolBox

CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit www.cpgtoolbox.com.

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