A Dreamforce Designed for CPG

Are you among the 170,000+ lucky enough to be attending Dreamforce 2016? The world’s largest cloud-computing event/extravaganza is known for delivering energy, excitement (U2 is performing!) and groundbreaking innovation to the streets of San Francisco. This year, Dreamforce has created experiences specific to the CPG industry that are worth adding to your four-day agenda: Industry Experiences & Zones: The Salesforce Campground is a designated feature within the Cloud Expo highlighting various industries, including CPG!  The Coca-Cola experience in the Salesforce Campground should be the first stop for CPG manufacturers who want to learn how to tap into the Salesforce cloud to improve bottom line profits, promotion effectiveness and retail partnerships. Breakout Sessions: There are 8 sessions showcasing how Salesforce is being utilized to disrupt the Consumer Goods industry. The success stories will blow you away and inspire you to swear off any technology that is not built on the Salesforce platform! Lightning Experience: The Lightning Experience is a completely re-imagined Salesforce platform – but it’s not just about new fonts, colors and a refreshed user interface. Lightning is packed with new features to help you sell faster, work more productively, and make better decisions. CPGToolBox will be showcasing its Lightning Ready Trade Promotion Management calendar at Dreamforce. Stop by the Coca-Cola experience to see a live...

CPGToolBox Shows Manufacturers & Retailers How to Get Off the Hamster Wheel of Unprofitable Promotions at 2016 Category Management Conference

CPGToolBox, a leading provider of Trade Promotion Management (TPM) software solutions, is proud to sponsor the 2016 Category Management Conference September 12-14 at The Mirage in Las Vegas.  Hosted by the Category Management Association (CMA), the premier industry event attracts both Consumer Goods manufacturers and retailers seeking advanced best practices and technologies to execute profitable promotions that will expand product categories and win consumers at the shelf. As 55% of trade promotion dollars fail to grow brands and expand categories, CPGToolBox (Booth #22) will utilize the event to demonstrate how a cloud-based trade promotion solution can provide better insights into promotion effectiveness as well as strengthen collaborative efforts between retailers and manufacturers.  Attendees will also have the opportunity to learn how CPGToolBox supports CatMan 2.0, the next-generation framework for category management success. During the conference, attendees are invited to see a live demo of the CPGToolBox Trade Planner™ solution in action Monday, September 12 at 2:55 p.m. PT and Tuesday, September 13 at 1:25 p.m. PT.  The solution recently earned “above average” scores from The Promotion Optimization Institute (POI) in key categories such as TPM functionality, product aptness and deployment capabilities. To learn more about CPGToolBox or schedule a private demo at the 2016 Category Management Conference, visit www.cpgtoolbox.com or utilize the official CMA Conference App. About CMA The Category Management Association (CMA) exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers and their solution providers in Category Management, Shopper Insights & Marketing, Planogram & Space Management and In-Store Execution & Merchandising. About CPGToolBox CPGToolBox...

True or False: Planning Trade Events with Spreadsheets is Easier and Faster

The answer is false!  Yes, the overall process of formulating promotions across multiple retail partners is time consuming, but CPG manufacturers continue to deny the benefits that come from planning directly in a TPM solution because ‘Sales doesn’t have time.’ Too often, senior management puts the brakes on implementing TPM technology because they believe Inputting hundreds of trade promotion plans into a systemized tool requires an excessive amount of time. Another favorite excuse: Sales needs to focus its time on selling, not relearning how to build plans in an overly complicated TPM solution. These objections beg an answer to a major question: Why is it acceptable for Sales to dedicate time formulating promotional events in a static spreadsheet, but not into a tool offering company-wide access and visibility? The planning process typically begins with Sales spending hours plotting out promotional events on a legal notepad.  Next, Sales devotes days to inputting handwritten plans into a spreadsheet. Before the plan can be finalized, time is squandered fixing duplicates and identifying mistakes cause by human error. The fact is, planning trade events in a true TPM tool does not take any longer then planning in a spreadsheet. A best-in-class solution will actually help Sales build smarter promotions. An intuitive tool that outputs real-time data enables Sales to plan promotions more diligently, identify gaps and actually see what’s working. Sales can also experiment with new promotions based on facts, not guesswork or gut instinct. Plus, cloning functionality in a TPM solution eliminates the need to rebuild plans from scratch each year. A salesperson in the CPG industry spends 30 percent of his/her...