CPGToolBox Earns “Above Average” Rankings Amongst Veteran TPM Solution Providers

CPGToolBox, a Trade Promotion Management (TPM) software provider serving the Consumer Goods (CG) industry since 2012, earned “above average” assessments amongst nearly two dozen veteran TPM systems evaluated by The Promotion Optimization Institute (POI).  The trade organization debuted its inaugural POI TPx Vendor Panorama 2016 to offer CG manufacturers an overview of the leading TPM companies and their products. CPGToolBox received “above average” scores in key categories such as TPM functionality, product aptness and deployment capabilities. The report card from POI included high marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive TPM functionality CG manufacturers need. In addition to providing CG manufacturers with a TPM solution that accommodates various user levels without customized code or IT personnel, the CPGToolBox platform stands out for its step-by-step, tutorial-driven deduction-clearing capabilities.  POI also cited CPGToolBox’s commitment to working hand-in-hand with clients as a core company strength. “As a service oriented company, CPGToolBox is sized to maintain highly-personalized relationships with its customers and deliver a hands-on approach before, during and after the go live date,” says Rick Pensa, CEO of CPGToolBox. “Our commitment to provide an affordable solution with complete TPM functionality and face-to-face customer support has helped position CPGToolBox as the perfect transition from spreadsheets.” About The Promotion Optimization Institute POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. About CPGToolBox CPGToolBox is a North American business and ISV partner...

Cloning Delivers Consumer Goods Manufacturers a Faster, Simpler Trade Planning Process

CPGToolBox has announced new cloning functionality to further improve the process, speed and efficiency of planning trade promotion activities in its Trade Planner™ Trade Promotion Management (TPM) software solution. The software provider’s recent improvements to its Promotion Calendar eliminates the need for Consumer Goods (CG) manufacturers to start the annual planning process from scratch. With a quick click, manufacturers can clone a specific event as well as clone an entire promotion with its underlying events. Perhaps more importantly, the functionality can be used to clone an entire business plan circumventing manual efforts. True to form, CPGToolBox’s Promotion Calendar is user-friendly and highly interactive. Events within the calendar are easy to shrink, stretch, drag and drop so current and future trade events can be created and edited on the spot. These features, paired with the cloning capabilities, can improve a CG manufacturer’s ability to study promotional outcomes, drive more collaboration with retailers and reduce overall trade promotion spending rates. CPGToolBox built its Trade Planner TPM software solution on top of the Salesforce cloud infrastructure to provide CG manufacturers with innovative functionality and an affordable alternative to static spreadsheets. The Salesforce.com ecosystem enables CPGToolBox to release new features and functionality on a regular basis to stay one step ahead of evolving technologies and competing solution providers. About CPGToolBox CPGToolBox is a North American business and ISV partner of Salesforce.com dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be...

Debut of “GPS for TPM” is a Game Changer for Change Management

Eighty percent of Consumer Goods (CG) companies admit to having challenges training and supporting new TPM software users – but that could soon change. CPGToolBox Trade Planner has officially released GPS for TPM: a series of on-screen pop-up balloons and call to action buttons designed to proactively navigate users through each step of building, managing and settling a trade promotion. You don’t have to change screens, pause to watch a video tutorial or search through a library of FAQs to complete the task at hand. The built-in navigation functionality is specific to each user’s role to accelerate training and improve the learning curve of using the CPGToolBox Trade Planner platform.  That means less support requests and less confusion for individual users during and after training sessions. The GPS for TPM functionality is a real game changer and a significant step toward tackling change management issues surrounding software adoption rates, user experience and long-term training retention. With this type of technology now available, there are truly no more excuses to continue using spreadsheets to manage trade spend. You can get a sneak peek of how GPS for TPM works by viewing this quick video. WATCH...