CPGToolBox Debuts “GPS for TPM” to Accelerate User Adoption and Aid Change Management within Consumer Goods Industry

CPGToolBox Trade Planner, the only Trade Promotion Management (TPM) solution built on the Salesforce platform, continues to advance its innovative status with the debut of GPS for TPM: an on-screen tutor, onboarding tool and change management aid to accelerate software adoption. The August 1 release of GPS for TPM earns CPGToolBox the distinction of being the first and only TPM solution offering built-in functionality to address common pain points Consumer Goods (CG) companies encounter when implementing new trade promotion technology. According to the 2015 TPx Survey conducted by the Promotion Optimization Institute, 80% of CG companies have challenges training and supporting new users. GPS for TPM is designed to proactively navigate users through each step of building, managing and settling a trade promotion using a series of pop-up balloons and call to action buttons — without the need to change screens or reference video tutorials. The on-screen navigation functionality within GPS for TPM is specific to each user’s role to increase knowledge retention and improve the learning curve of using the CPGToolBox Trade Planner platform. By focusing on the individual user and acknowledging behavioral components that come with adopting new software and processes, GPS for TPM will enable CG companies of all sizes to achieve faster training times and reduce support requests. “The ever-present training tool within CPGToolBox Trade Planner is a significant step toward tackling change management issues surrounding software adoption rates, user experience and long-term training retention,” says Rick Pensa, CEO of CPGToolBox. “The GPS for TPM functionality is a real game changer; there are literally no more excuses to continue using spreadsheets to manage trade spend.”...