CPGToolBox Maintains Trade Promotion Management Trailblazing Efforts with New Website Launch

CPGToolBox, the only cloud-based Trade Promotion Management (TPM) software solution built on the Salesforce.com platform, has unveiled a slick new website to better mirror the simplicity and usability of its innovative technology. With a complete design makeover, content refresh and updated navigational tools, the new www.cpgtoolbox.com will further enhance the software provider’s online presence and educational outreach to the Consumer Packaged Goods (CPG) industry. The rebooted CPGToolBox website now offers a host of complimentary and readily available industry-related resources to CPG manufacturers interested in learning the benefits of relinquishing spreadsheets in favor of a cloud-based TPM platform. Users will now have quick and direct access to thought leadership articles, case studies, the Salesforce AppExchange and a blog forum discussing a range of CPG-oriented topics. A site-wide search engine will also aide users looking for specific subject matter. In addition to updated graphics and user-friendly functionality, the website features the new CPGToolBox Workshop. The company’s debut online webinar series will showcase accomplished CPG industry experts discussing best practices and trends on topics such as TPM and optimization, working with brokers and rebate management. The CPGToolBox Workshop kicks off Tuesday, November 11 with The Trick to Successfully Managing Trade Spend with Walmart. “It was important for us to leverage our online presence to educate the 77 percent of CPG manufacturers still managing trade spend on spreadsheets that there is a better alternative,” says Rick Pensa, CEO of CPGToolBox. “There is a definite momentum and preference for cloud-based trade promotion solutions and the new CPGToolBox website is essentially a giant resource center to arm CPG companies with the facts about moving TPM...

What If You Could Eliminate Retailer Promotional Contracts?

Consumer Packaged Goods (CPG) manufacturers can swap horror stories about the convoluted process of completing and submitting a contract for every promotion and for every account. Retailers also share in the painful process by having to enter hundreds, if not thousands, of promotion contracts into their ERP systems to execute. What if the entire process could be automated? Image if a manufacturer could log into a retailer’s promotion management site and complete a simple promotional input screen by quickly selecting the: Product or product group Tactic type Start and end dates and OI/BB/Lump Sum amounts After a quick click, the manufacturer can save the completed deal and send it through an automated approval process to buyers or category managers. Believe it or not, this dream is a reality in the multi-tenant cloud; yet most manufacturers stick to antiquated processes. Why? Nearly 75% of all CPG manufacturers continue to manage trade promotion activity on spreadsheets because information is easy to input, but an absolute nightmare to roll up. Using spreadsheets requires manufacturers to take data from spreadsheets and manually transfer information into the retailer’s promotional contract. This nightmarish process is prone to typos and accidental mistakes due to human error. The solution to achieve the dream and ditch spreadsheets is to adopt a cloud-based Trade Promotion Management (TPM) application that allows manufacturers to automatically enter promotion deals and manage deductions. In return, retail buyers will have the ability to see a manufacturer’s deals for specific categories on an interactive flow chart that can be manipulated to coordinate new dates or shrink/stretch a deal period. The final deal is then sent...