WEST MONROE PARTNERS and CPGToolBox™ Announce Trade Promotions Management Strategic Partnership

West Monroe Partners, a North American business and technology consultancy, today announced a strategic partnership with Cloud-based Trade Promotion Management (TPM) solution CPGToolBox™ to provide TPM/TPO offerings to mid and large market consumer goods manufacturers to better utilize and manage the rising investment in trade promotion. Widely accepted industry metrics estimate that 18% – 22% of a consumer goods manufacturer’s revenue dollars are dedicated to trade promotion. This represents a significant cost that’s estimated to be managed via spreadsheets at 70% of consumer goods organizations. “As trade promotion costs continue to rise, companies are looking for ways to manage and optimize this important spend while becoming more efficient and meeting topline sales goals,” says Bob Tantillo, Senior Manager of West Monroe’s TPM/TPO practice. “CPGToolBox on the Force.com multi-tenant cloud platform provides a well-designed solution to quickly help companies drive topline growth while providing functionality required to manage and optimize spend of trade dollars over time.” CPGToolBox™ was developed by industry experts to bring sales and marketing tools to the consumer goods industry. Built on the Force.com™ platform, CPGToolBox™ offers sophisticated Trade Promotion and Foodservice Rebate Management solutions on the leading cloud platform to permit rapid implementation at a low cost. Together, West Monroe Partners and CPGToolBox™ will focus on smooth and efficient transitions from the antiquated, primarily spreadsheet driven legacy solutions that dominate the market, to a high functioning, Cloud based TPM solution. Importantly, the partnership will include, training, change management and repeatable methodologies to rapidly deploy the solution into organizations looking to improve management of their trade spend. About CPGToolBox.com, LLC CPGToolBox™ is a North American business and...